Watch the videos and read the article and then answer these questions. Don’t need to be in sentences.
- What did Radiohead do in 2007 that shook the music world, in terms of distribution decisions?
They asked fans to “pay-what-they-wish” for their album In Rainbows, - What did Radiohead do in response to blackmail from online pirates in 2019?
They released the pirated content themselves to fans online, rendering the piracy profitless. They then donated all proceeds from this to Extinction Rebellion - What two stages of the music industry are primarily involved in the ‘drop release’ process of an album or track?
Marketing and Distribution - How did the marketing campaign begin in June 2019?
Advertisements, in the form of posters and flyers, began appearing around the world - What was the fictitious company called in these preliminary adverts?
ANIMA Industries - What did the Dream Camera of this company promise to do for callers who called the mystery number?
Get dreams back - Why was this campaign described as an ‘internet scavenger hunt’?
As it consisted of multiple stages that would be followed by fans as if following a scavenger trail, from phoning the Dream Camera to finding the link to the ANIMA website - What did the huge projections on London landmarks point towards?
The ANIMA website - Phase 2 consisted of what in the campaign?
The release of their short film - Where did this film showcase and premiere and where was it later shown for free?
As a simulcast, as well as in some IMAX cinemas, it was then later released on the ANIMA website and can also be found on Netflix - What was broadcast and relayed simultaneously as part of the ‘simulcast’ of events?
The short film - The multi-format release strategy involved releasing the album in two places simultaneously – where were these?
Both on the website and in record stores - What response was expected from the die-hard Radiohead fans? Why was the marketing/distribution campaign so engaging?
They were expected to engage and seek out this form of “high art” as many fans share an appreciation for physical music artefacts, making the multi-formatted release especially appealing to them - Which entertainment platform looks set to become a new distribution, marketing platform?
Social media and streaming sites, (Twitter, Instagram, Youtube, Netflix) - What type of narrative is used for the music video – amplified, disjunctive or illustrative and why?
Amplified/disjunctive, as it does not directly correlate to the music but instead takes a very abstract, metaphoric, surreal approach in its presentation. - What do you like/dislike about the video – 5 x bullet points.
I like the clear flow and structure of a story/narrative over the course of the video
I like the contemporary use of colours, lighting and structures
I like the use of dance and movement to convey messages, relying less on props
I like the industrial costumes and setting contrasting the strange and unnatural physics and distortions
I dislike how some areas do feel quite repetitive, whilst important to the story, they can begin to drag on a little