In preparation for our own page, it was important we got an idea of the conventions and fitting terminology by identifying them within in another artists (with a similar audience)’s page.
Here is the second draft, now adding all of the details and notes inside to give it more character and narrative, compiled from some images and documents used in the music video to create the link between them, as well as adding the spine alongside the back cover.
From this draft, we got our teacher to submit a feedback video and give his opinion on the areas that need improvement for the next draft;
In summary, for the next draft I’ll need to;
- Fill up the empty space on the back cover, add more stains
- Add record label and bar code details on back cover
- Add more notes and a better idea of the theories inside visible around the edge of the front cover
- Make sure the fold in the centre of the inside cover doesn’t disrupt the design in any way
Here is our next draft of the digipak, having now incorporated the coffee stains we aimed to include from the shoot;
This really adds to the grungy, dirty and disorganized look we’re aiming for.
From this, I compared the work so far with previous student’s work, following the same assessment objectives as them;
The use of camera and Photoshop to take & manipulate engaging images and use a variety of shot distances.
The camera use here is pretty basic, but serves it’s purpose as intended and is adequately lit, however the exposure and balance needed to be adjusted slightly with some photos in order to get them to match.
The selection of mise en scene in the photos and the meaning it communicates.
The mise en scene and visual theming works well an consistently together with the motif of conspiracy theory, with a messy, chaotic collection of notes and theories, communicating the meaning illustrated in our mission statement; reflecting this sense of unkempt obsession and fascination with these theories.
The creative use of DTP to integrate images and text and use colour / typefaces.
I like how I achieved a stamp-like effect with the title with a combination of texture overlays and the smudge tool around the edges. This also worked well alongside the handwritten font, created by physically writing out and scanning out the words that I’d written by hand. The colour scheming is consistent and fitting to the theming, with a bright vibrant red working as a good accent against the more faded paper and brown folder.
Here is a link to the first draft of our digipak after our shoot.
I’m happy with how we’ve been able to stitch together the inside spread from two separate photos so it seems naturalistic, and the stamp effect used on the title text looks convincing, with the addition of some slight ink smudges around it to add to the authenticity.
In the next draft we’re going to aim to incorporate the coffee stains and add some content to the inside notes, as well as add details such as the bar code on the back cover.
Below are the contact sheets from after our shoot, it involved a lot of experimentation in terms of lighting and use of flash, as well as working both with and without the black sheet background, but in the end I believe we came out with plenty of usable and good shots for our project, especially considering how much of a simple setup we had. the resulting images we’re using have come out clearly and cleanly with good lighting.
Since our planned design doesn’t involve a model, only simple overhead shots of some paper and files, we didn’t require a full risk assessment or in depth set up, since this could easily be achieved within the classroom with our teacher’s supervision.
Our plan for this shoot was to put together shots for both the front and back of the folder, the inside, and some coffee stains we created on a piece of paper that we could use in editing as an overlay effect. The prop list we compiled was as follows;
- Brown paper folder
- Assorted sheets of paper to act as files within the folder
- Coffee (and paper to create coffee stains on)
- Paper clips (red, to match the colour scheme we’re going for)
- Post-it note (conventional yellow colour, so easily recognisable)
- Black and red pens to add writing and scribbles to make the file seem more used and actively studied
To perform this shoot, all we’ll need in the classroom is a plain black sheet to use as the background, sufficient lighting so the photos look clear and professional, and a camera, with space to position it directly above and face down over the files we’re photographing.
After gathering ideas from our convention analysis’ and moodboard we drafted together a sketch of how we’d like it to look.On the inside pages we would include a collection of various notes and collected theories fitting to the theme, pulling from real world believed conspiracies and creating intertextual references to draw in the audience further, catch their attention with details that they recognise, with references to these ideas and trigger words found within the conspiracy theory environment; “Sheeple”, “Dark Secret”, “Big Pharma”, “Black Pill”, “Thought Crime”, “Wrong Think”, “I Want to Believe”. Beginning this with our choice of album title, blending with the design and naming it Confidential, attracting attention and playing with the idea that people will naturally be drawn to discover that which is considered forbidden.
To get our thoughts together clearly and start putting together something substantial for the digipak, we assembled a Padlet moodboard of conventions of the genre and general ideas. This collection of inspiration will help us form a fitting and successful digipak plan of our own.
Below is our Draft 3 edit of the video and the feedback we received from peers;
From this and my own ideas, for the next edit I’d like to aim to work on the colour correction of shots, include some of the red filter demonstrated earlier on my blog, as well as include more TV footage from a new shoot to demonstrate what we’ve learned from the Specsavers visit, as well as some general touch-ups in terms of cutting speed and transitions in places in order to match the energy level we are aiming for.