Here is our second print production draft. We have made improvements based on our peer’s feedback. I’m really happy with how it all looks, and I think we’ve stuck to conventions well. Researching and analysis professional work has been useful in understanding the folk genre fully, and it’s conventions.

DIGI-PACK

Front:

 Here we have changed the text to a simpler,
easier to read font, and also created some
additional decoration.

Back:

We changed the text on the back, as our first
feedback revealed it wasn’t popular. Also we
added our record company logo.

Inside Left:

Here we increased some of the features like the
fabric and the colour, to make it stand out more.

Inside right:

Finally, here we added in silhouettes of our band,
aswell as changing the colour to a monochrome
brown to match the inside left cover.

ADVERT:

Here, we have changed the title text to a more intense font, with brighter colours.
Also, we moved the band’s logo down to the bottom right, and put the star review beneath the title, for a more conventional poster look. This looks alot better than our first draft, and comes across more professional and eye-peeling.

FEEDBACK:
Here is a short video featuring our peer’s feedback on our Print production draft 2.

Here I have created some cartoon gifs of some of our peers, and shown their feedback on our advert in speech bubbles. Click images see full moving gif.

Other than this positive feedback. We received a few comments about things people didn’t like. These were particularly things like our title text, as people thought this looked too small and not very eye-catching. Another suggestion people had for improvement, was that they weren’t fond of the way we have positioned the band logo. So it was suggested that we moved the band logo down, and put our star review underneath the title of the album, for a more conventional look, and eye-catching arrangement. We will go ahead and make these changes, to develop our advert to a higher quality.

Here is the first draft of our band’s advert. We used the conventions we learnt from professional adverts such as harsh colours, bright lighting, dusty grainy photos, and folk style text. We also added our own record company label, aswell as icons for distribution platforms such as iTunes and Spotify. Click the image to view the advert full size.

Here we analysed a professional, folk genre poster of Mumford & Sons, and we explored the conventions of a folk poster. We looked at things like text, fonts, layouts, colours, information and pictures. Click the image to view the annotated poster. 

 PREVIOUS STUDENTS WORK

Here we have analysed a students poster from last year, and looked for conventions in use. We firstly identified the genre of the band, and then explored the conventions that had been used. We looked at features like fonts, mise-en-scene, editing and information features. Click the image below to view our analysis.

Here is the first draft of our digi-pack.

EVALUATION
I are really happy with the turn out of our digi-pack. One thing that we decided to discard was the edit of removing our bands heads. We tried this, and the band’s bodily proportions weren’t very clear, and people struggled to understand why we had done this. The colour correction we achieved is conventional and I am glad I achieved this. Also, the back cover in particular I am fond of because of the layout and sky edit. I also like how the inside of the digi-pack is monochrome, with brown on the left, and grey on the right. I think it works well and distinguishes the inside from the outside well.

FEEDBACK

Here we asked some peers for some feedback on our first draft. We gained some good responses and put them into a video. We will work from their opinions and hope to improve out digi-pack to satisfy their dislikes.

THE SHOOT

Here is a Slide-share of our Digi-pack shoot. We were really happy with how it
went, the location worked well, and the mise-en-scene looked authentic.

EDITING THE DIGI-PACK

• We were pleased to have our planning documents. Our meeting agenda enabled us to be organised, and everybody turned up to the shoot with what they needed to provide.
• Directing the actors was simple and efficient. Our performers were motivated and professional. Also, we didn’t require too difficult poses, just basic ‘hero shots’ of the band standing up. Their facial expressions were serious but don’t particularly matter seeing as we will remove their heads.
• We are very happy with our location, the sand is a bright colour and contrasts well with the rusty, dark colours of the shack in the background. Our mise-en-scene worked very effectively, and looked authentic. Everybody provided the right clothing and looked good and full of character. We were also happy with the variety of shot distances we got, and decided to use a long shot showing the band’s whole body, with some space to the right of the shot, for text and titles. We used natural light, but it worked very well in bringing out the colours. We may replace the sky with a sunset, which we took as that is what we initially wanted to photography.
• We will be editing the shots to bring the colours more contrast, and create the conventional ‘dusty’ look of folk albums. We will also remove our band’s heads, as we planned in our mock-up, and replace the sky.