POMO – a music video and song that the lead singer describes as very postmodern and a very postmodern performance at The Brits 2017.

1975 are prone to making fun of themselves, being self-reflexive and making a comment on pop music and its predictability.  Do you remember at the 2017 Brit Awards they gave a performance that many thought had been ‘hacked’ on TV as irreverent, critical, social media type warrior key board comments appeared as if ‘trolls’ had taken over.

And at the Brits they did a pretty postmodern thing by being self-reflexive

This music video is self-reflexive.  Draws attention to itself in a shameless way.  Pokes a finger up at celebrity culture – he ‘ribs’ himself about his celebrity lifestyle.  Read this Article for more background.

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