Branding And Mission Statement

Branding

I have decided to do my music magazine based around the genre Electronic Dance Music (EDM). I chose this genre as I wanted to do something with a positive up-beat vibe. My tour poster and precious media work had been based around POP which is a popular modern genre representing popular music. I was keen to do a genre not too dissimilar from this in order to be able to use what I had already learnt from working on POP in my next music magazine. I came across the dance genre and chose Electronic Dance Music as it is modern and uses similar style as POP (e.g. colours etc). This genre is known most to be played at raves such as in night clubs or rave festivals. It is commonly most popular with the younger generation below the ages of 25.

After looking more into the genre and creating my word cloud I decided to name my magazine ‘ELECTRIC OVERLOAD’.

 

 

Reflection

I created a word cloud using words which I think link with the genre EDM. I thought about where you would hear the music, would would listen to the music and what vibe the music gives off to help me do this. The purpose of this task is to help me when coming up with my mission statement as I will be able to use these words in my mission statement. It also allowed me to do some early research on this genre as I am not too familiar with it.

My Mission Statement

Our magazine ‘Electric Overload’ focuses on making young people love our genre even more than we do. We introduce you to all the upcoming stars in EDM as-well as our weekly favourites. Make sure you don’t miss out on our exclusive interviews with the biggest of EDM, speaking about their upcoming events which you won’t want to miss!

Focusing forward

from doing this task I now understand how certain words can have a impact on attracting an audience therefore when making my magazine cover I need to think about what words are bold and clear at telling may audience what my magazine involves as-well as telling them about the genre just from the front cover. This word cloud has given me ideas of words which may be good as part of my magazine cover.

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