Reflection

Doing this research helped me look into my competition in the EDM magazine world. I can see that it is a competitive market and therefore need to focus upon details which I can include in my magazine which will make it stand out against the already existing magazines. Doing this research allowed me to look into my target audience and see what they like by looking at popular and clearly successful magazines focused on the EDM genre. These magazines can give me inspiration for some things which need to be included to make my magazine successful. In order to stand out away from the other EDM magazines I need to make sure to include AIDA

• ATTENTION – my magazine needs to be attractive to my target audience (young) and stand out from neighbouring EDM magazines in order to draw an initial audience in.
• INTEREST – it needs to have an initial interest to the viewer to draw them in more
• DESIRE – they audience needs to feel a desire to be involved with the magazine
• ACTION – the magazine needs to include a ‘call to action’ so that the reader is aware of where to buy everything or how to be involved.

Focusing Forward

I have listed things at the bottom which I am going to include in my magazine as-well as things I will do differently which I can refer back to when designing my magazine. These will help me to remember AIDA which is key to making my magazine work and be successful.