Audience Profile

Introduction

In order to create my magazine for a specific audience who enjoys Electronic Dance Music I did some research into the fans of some popular EDM artists. To do this I used YouGov which displays statistics for each artist. YouGov tells me if the artist is most popular with males or females, which age group as-well as politics statistics. It also shows me the top regions where people listen to EDM. All of this knowledge allows me to get an understanding of who my genre is most popular with so that I can understand my target audience for my music magazine.

  

After researching 3 chosen EDM artists I can see that the the majority of the artists are most popular with people between 18-24 which is the younger generation. I can also see that this genre is most commonly listened to in London which I think links with the younger generation as it is a lively city filled with baby boomers.

Perfect Audience Member

Reflection

Our next task was to create a dating profile based on someone within our target audience, a made up person who we can aim our magazine at. I designed my individual based of the demographics from my research. This will help us when making our music magazine as we will have an example of our target audience to work from and make sure we fit their likes and dislikes. For example, I created a young man who I imagined being into EDM and made up his psychographics including his likes/dislikes. Jack is stated to not like reading which is what I was imagining for the type of audience who would be interested in my Genre of music magazine.  As EDM is most popular to the young generation this age group generally likes to read less and would be more interested in details such as upcoming artists, popular new EDM songs, upcoming events etc. Therefore when designing my magazine this is what I need to think about.

Other important aspects which I need to include in my magazine are the 4 types of media – personal identity, social interaction, entertainment and information. It is important to give the reader a sense of involvement to the magazine letting their music genre be part of their personal identity. Social Interaction is also important as EDM fans will want to interact with the magazine and their favourite artists.

Focusing Forward

When creating my own music magazine the target audience is so important as if it does not meet their expectations it will be unsuccessful. I can now use my dating profile as an example of my target audience and make sure to fit my design with their psychographics.

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