Reflection

The first step in creating our DigiPak was identifying our audience, competition, USP and identifying how we are going to sell and promote this digital pack.

We created a slideshow to display our research upon each of these topics and this task was very useful in getting some initial ideas of the type of audience our DigiPak needs to attract and how we can make it stand out from others similar in the market. This helps to create our brand for the album in order to promote our star image. This package’s purpose is to promote our star and create a way which our audience can interact and with our artist through purchasing the album or through a social media page. We took time to create our mission statement really thinking about the values and attitudes we wanted to portray through our star across all three products.

Final mission statement –

Megan is taking over EDM with her electrifying energy. The rising star is bringing modern dance music promoting a creative and upbeat atmosphere. Her aim is to take over the festival world with a new spin on EDM combining emotion with electronic dance, with her upcoming album BLUELIGHT. Bringing female power into the electric genre, Megan presents an extraordinary image to her audience.