Digipak Conventions Analysis

Analysing this Digipak allowed me look at some of the competition in the same genre as well as allowing me to pick up on the key technical conventions that are part of an album cover such as the album name, artist name, copyright, tracklist, barcode and record label logos.

This Digipak displays the common bright colours which are seen throughout the EDM genre and features design elements such as the colourful border surrounding the album which follows onto the back of the album to making it coherent. This cover shows elements of creativity and design which are key traits within the EDM genre. It is important that the genre of the album can be recognised from the digipak and therefore the colours and design used should be specifically chosen to portray the desired emotions and genre.

It is important to understand the difference between denotations and connotations as this digipack simply is a edited side portrait  where the facial features are replaced with a blend of colours although to me this connotes fun, dance and creativity which are 3 main themes in the EDM genre.

Focusing forward this task has given me a more clear understanding of the technical conventions within a Digipak and also a look into the competition within our genre. This will help me when designing our own Digipak as I need to remember to include all of these elements in order to have a successful Digipak.

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