The importance of doing a PMA ensures that we have a detailed plan of the costumes and MES that we want for our desired DigiPak. Without a plan like this we would go into the shoot not having a clear idea of the image we are trying to achieve and would not be able to ensure we have all of the costumes and props needed. This production meeting agenda is also important to make sure we are aware of the equipment we need for the shoot and to plan the time, location of our shoot. We are both able to look back at this during the shoot to see what we had planned so that we don’t come away from the shoot without the desired photos we had planned.