What is conventional about the page in terms of technical conventions?

We have chosen to analyse the Instagram profile of Calvin Harris as he is a well known EDM artist with an established profile. 

His profile has a large following of 10.5 million which demonstrates his popularity and success as an artist. This following also reflects how this platform has been a success for him capturing attention from fans and acting as a marketing campaign.  

As you can see his profile picture displays himself performing at potentially a festival, which shows he is well known in the EDM industry, along with his other posts displaying many other festivals he has performed at which helps to advertise his music.

This profile is conventional to the EDM genre as his feed has a bright, neon colour scheme promoting his fun energetic festival performances which are key values of EDM. 

He also has highlights at the top of his page which promote some of his recent song releases and as well as his experiences at known events and festivals. These highlights create easy advertisement and information for the star.

His bio features a link to his website of merch allowing fans easy access to purchase his music on CD’s and vinyl records as well as his personal clothing line. Therefore his personal profile is acting as advertisement for these products.

His bold neon feed will help to gain the attention of fans and interest them to interact with his page, giving him further exposure which will help him gain more attention through the platform. 

Promoting his festival sets and new releases makes it easy for fans to stream his music through the platform and also become aware of where the DJ will be playing, allowing them to buy tickets, this makes his platform a call to action. 

Moreover this platform allows viewers to be informed and entertained by his content but also have a level of personal interaction by liking,  commenting and sharing his posts.

This platform is a successful example of promoting an artist through social media as it is a free way of gaining further promotion through the interaction of fans. 

Calvin Harris is represented as a extra-ordinary star through his instagram profile as videos of his live sets in front of thousands of fans makes up a large proportion of his feed. On the other hand, his highlights show the star reposting fans stories of his performance interacting with his followers and making him seem more ordinary allowing him to relate with his fans more and giving appreciation to those promoting his music.

 

This task was useful as it allowed us to analyse a professional social media page and how the audience interacts with the page.  Here we have created a script to analyse a soclai media page, we decided to look into Calvin Harris’s social media page as he related to our genre and therfore we were able to look into the overal desired aesthetic of a EDM social media page aswell as the general conventions. This was very useful as it will help when designing out own social media page for our star. We chose to analyse a instagram page as this is the platform we would like to use for our own page as we like the overall aesthetic of instagram the best aswell as it being easy to use, we also feel this fits with our audiences prefernces best.

 

click to see Calvin Harris Instagram page