Risk Assessment

Before doing our shoot we had to complete a risk assessment to identify potential risks that could occur whilst we are out filming. For example we recognised that we need a lifeguard if we wish to use a pool for filming. We all signed the document so that our teacher knows we are aware of the risks and can allow us to go ahead with filming.

Star Image

Here we created a moodboard for the star of our song. We actually decided to use a different artists, Bru C, who produces similar music to our chosen song as our artists is not very well known and therefore we struggled to find enough media coverage surrounding her to make a moodboard. By using a different artist we were able to understand the task more and create a better image surrounding how a star is portrayed in the media.

This task helps us think about how we want our star to be portrayed in the video which can be very much determined by use of mise en scene. Looking at how we describe this well known artist simply from his social medias and media coverage can help us see how we need to portray our star to get the desired look across to our audience. For example we picked up that Bru C was cheeky and fun just from looking at this colourful outfits and poses and facial expressions in his photos.

 

 

Final Pitch

Here we performed our music video idea to Miss in order to gather some feedback about our narrative and overall ideas and give us an idea of what we still need to think about and change.

positives 

  • LED lighting scenes will be effective
  • our model already knows the lyrics which is a advantage
  • our narrative some what follows the lyrics of the song making it an amplified music video and may make it easier to follow

targets to consider 

  • make sure we plan properly as our narrative and performance are merged together and they do need to be told apart from each other to be effective
  • make sure we use a variety of angles when filming especially in studio filming so that It is not boring
  • have the model looking into the camera for interaction but also away from the camera to give different depths of eye contact
  • make sure our narrative is completely clear and we understand how we are going to show the mother within the narrative

This task was definitely useful as it made it clear to us what we still need to work on and ensure that our narrative actually makes sense and is properly planned out.

 

 

Final Song Choice

Final song :

After doing all of our own individual pitches and ideas for a music video, we then came together in our groups and shared our ideas with our team so that we could decide together on a final song and narrative. The aim was to include ideas from everyones pitch and we did this successfully.

We ended up deciding on the song which Lani initially pitched and then used a combination of all our narratives and performance ideas to come up with out final plan.

We decided on low down as a song as it was best suited for the narrative which we wanted to go for and also fit best with our idea of how we want our star to be portrayed in our music video.

Perfect Production Group

Above is our team agreement which we did as a group, this is important before we start planning our music video as it makes it clear how we can distribute the roles evenly within our group and prevent disagreements when producing our music video. This is important for our communication, organisation and delegation without our group.

It also allows us to have something to look back on and see what we have agreed to before we started the music video.

My Mini Pitch

Reflection

Here I have created a mini pitch to present to my group about my ideas for our music video. It includes my song idea aswell as my narrative and performance ideas to go with my song.

I embedded to lyric video of my song In order to not give people a vision of the existing music video so that they can just envision my narrative with the song and focus more on the vibe and words in the song.

The synesthetic world cloud helped me pick out elements and get an idea of the song and what it feels and looks like just by listening to it.

I also have visions about editing including editing the clips to the beat and looking at pace of edit to reflect tense or dramatic situations going on.

 

Narrative Exploration

RUNAWAY – this video is amplified but also illustrated as AURORA is the main star image in the video creating a story through lip syncing the song. The narrative is linear as it is based around feeling the words in the song. The chosen mise en scene  portrays that she is running away from pain and now trapped in harsh landscapes in a lonely circle. She was in search of a soft happy place but her energy gives the adrenaline of escaping or running away from danger, pain or even loss and shows how she is a lost in a world that she doesn’t know. I think this music video is powerful as it is a performance of the song with the use of lip syncing to act like the model screaming through these empty landscapes.

WILDEST DREAMS –  this narrative is a linear amplification of the song as the story is presented in chronicle order, Taylor Swift is the main star image and has use lip sync to give emotion through the video and tell the story through her lyrics. The story behind this follows the lyrics as it shows Taylor filming a video with a man who she falls in love with and then has dreams about him. The video ends when Taylor attends the awards at the end of the film production where she then sees the man she is in love with alongside his wife so remembers their love was only meant to be pretend in the film. The ending puts her dream of love in reality that their romance is not real.

LOCKED AWAY – This music video is an episodic illustration as it contains multiple different clips of stories from separate families. It presents situations of family being split apart through war or offences or money problems. At the beginning of the narrative there are sirens and a clip of cops arresting a girl before the music starts, this introduces the story before the song has even begun. The video is edited well switching between clips of fighting and also includes some slo-mo scenes to make the fighting and emotion more powerful.  Although this is also a combination music video as it keeps switching to the artist lip syncing throughout the video. I think this music video makes the song even more powerful than it already is and is emotional to watch.

My narratives 

Poisoned Love – a girl completely in love with her boyfriend living in her dream world, finds herself poisoned after a night out only to find it’s her love that is poisoned and her world with her boyfriend turns upside down as she finds herself drawn to his best friend through poison.

Drugged up – A girl trapped in a circle of loneliness with her drugged psycho parents, she’s never seen the outside world but through online dating she’s soon to meets someone who will change that.

Hallucinations – A boy with a lifetime illness involved with hallucinations feels like he is living in the past with continuous flashbacks finds himself involved with drugs which turns out to be his only way to reality and way of escaping.

Reflection

This task was important to be able to analyze key elements of music videos such as if the structure is linear, episodic,  thematic or anachronic and the narrative is illustrative, disjunctive or amplified. I was also watching the videos to try and understand the meaning of the story behind the video.

This task helped give me ideas and inspiration for when creating my own story and meaning behind my music video.

The second task I did in this was to actually come up with my own mini narratives which can be explained in a few sentences but would work to be extended into a video.

 

Narrative Sequence

Reflection

Here is the final outcome and the planning storyboard for our narrative sequence. Planning was important before trying to film so that we knew the order of our clips and the story line as well as what shots we wanted to do for each clip.

When planning we ensured to include a variety of shots into our storyboard as this is what will help make such a simple story of making tea more exciting for the viewer. Although we planned out each type of shot we wanted to use for each clip, we changed some of this when it come to filming if something didn’t work as well as we hoped.

In our final video we used several cut to close up shots to capture simple details such as the kettle boiling and pouring the milk, we also used jump cuts and attempted a J cut which means the viewer hears to sound before the clip, this worked well for pouring the water into the mug as you can hear the pouring sound before you see it. Using a range of different shots helped convey the narrative of ‘making a cup of tea’ which is such a simple task and by using these different length and angled shots is what made our video more exciting to watch.

I am happy with the overall editing of our video although some of our clips could have been filmed better for example when the actress is getting the tea bag from the box, this shot is not very well filmed. Perfecting these shots would have improved the overall quality of our video.

We were also unsure on whether we wanted to add music to our video although decided against it in order to emphasis the sounds we used such as the kettle boiling and water pouring which were an important aspect of our video.

Focusing Forward

This task was very useful to see the importance of different shots for when we make our music videos because even though we will have a more exciting and creative story line for these videos, a variety of shots is still very important to keep the viewer interested. This is especially the case in performance music videos as it would get very boring If there was just one shot of the band the whole time, the viewer wants to see close up of each individual and capture the atmosphere from different angles through the screen.

Previous Students Work

Here I was watching previous student work in order to peer assess and help understand the standard of work I need to aim to produce when making my own music video. By deconstructing various professional music videos and these student music videos I notice that all music videos share the same conventions including being narrative or performance as well as the the use of mise en scene and lip sync

Reflection of overall music video

  • The performance of the music video very much reflects the genre of the song
  • The MES perfectly demonstrates the desired genre and emotions which are portrayed through the song
  • There are a wide range of shots used which are appropriate to the narrative
  • Overall the lip syncing of the performance is well executed
  • There have been some good edits and cute which fit with the narrative

By deconstructing these students work I have been able to identify what they have done well and what isn’t so successful which will help me when planning my own music video. I can recognise the importance of MES in music videos and how strongly they back up the genre which is being portrayed in the video.

Analysing these videos made me watch them thoroughly to see whether they met the desired success criteria, I was specifically focusing on the use of mise en scene, star image, camera shots and editing skills. 

Music Video Conventions

click to view PDF

Above shows my research that I did looking into conventions of good successful music videos. I deconstructed different types for example a performance based one and a narrative based as well as a combination video, this was important as it taught me how to decode all different types of videos.

Music videos are a key part of promoting an artists music and therefore them being the main star image in their own music video can enhance their recognition as they can then be recognised as the artist, this is common in performance and combination music videos. When pulling apart these videos I started by focusing on the MES used and seeing how it was or wasn’t related to the genre and overall narrative of the music video. I then spoke about the themes and meaning behind the video depending on whether it was narrative or performance based. In narrative videos I identified whether it was made to be a illustration, amplification or disjunctive – meaning the story in the music video is mirrors the lyrics, has a link. but also another complicated element in the story or is completely separate from the story told in the song .

Focusing Forward

This task helped me to think about important elements of a music video and what is successful but also what didn’t work so well even in these famous music videos. I now understand the importance of music videos more and the difference between performance, combination and narrative.

CCRQ 4 : How did you integrate technologies ( hardware, software, online ) into this project?

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Chosen Adverts

Reflection

Here are my two chosen adverts for page 2 and 6 of my music magazine. I am including adverts in my magazine to allow it to form a mini magazine which I need a page 2 and 6 for. It was important for me to realise that a brand would not advertise their product/event In my magazine if it is not expected to attract my target audience, keeping this in mind helped me chose my adverts.

Psychographics and demographics were useful when finding what adverts would interest my audience most. I thought about my readers psychographics as this is an insight into their personalities and insights which can help dive me an idea of the types of adverts they would be interested in aswell as demographics which refer to the individuals age, race and overall identity factors which can also be useful when choosing which adverts appeal most as some adverts would attract a much younger generation.

When choosing my adverts I focused on ensuring they would appeal to my magazines target audience. Therefore I chose one advertising a upcoming EDM event which should attract my readers as it is a EDM magazine therefore they should be interested in events linked to this genre. My second advert is advertising headphones which I believe would appeal to my target audience as EDM genre is a lively genre which links in well with this adverts main headline ‘The Game Before The Game’. This is advertising top sound quality in Beats products which create an atmosphere of concentration before a game.

Although these pages in my magazine will not be marked they enhance my understanding around my genre and target audience associated with my magazine.

Draft 3 Of All Pages

Screen Castify

This is a screen castify which gives me an overview of what I can improve within my music magazine.

 

click to see PDF

What’s new?

I changes a lot between my second and third draft after looking at more expamples of front covers and realising it was not busy enough for a EDM front cover.

  • I added features such as ‘Top 20 Inside’ which helps show my range of skills on indesign
  • Adding lots of cover lines on both sides of my front cover made it a lot more busy and gave a lot more of an insight to what is included in my magazine
  • I changed my background as the plain background was quite bland and this graphic background I created on photoshop gives a ‘rave’ effect to my cover

What’s next?

  • I am not completely happy with the typefaces and layout of my coverlids on the left
  • I need to enlarge my title so that it is the main focus of the front cover and not fighting with the main cover line
  • I am also going to put ‘Spotify’ in the actual Spotify logo type face as an additional feature
  • I also need to check my wording for my headlines ad I do not want to overuse words like ‘exclusive’
click to see PDF

What’s new?

  • I added a tinted slash through the corner of my contents  page to add dynamics
  • I also played around with my cover lines and page numbers adding more colour and strikes to make them stand out more
  • Rearranging the ‘B2B’ logo to where there was more space

What’s next?

  • I am going to try and cut out my background image as I think It would look better put onto a contrasting background
  • I also do not need to date at the top of my contents page so am going to remove that and possibly re-arrange the ‘overload’ logo into the top right
  • I am going to add a page number under the ‘B2B’ logo to link it with the cover line
  • I need to ensure that all of my columns are lined up
click to see PDF

What’s new?

  • I added a heading to my model to link her with the article
  • I also added a album cover which is the album mentioned in my article
  • Another feature I added was more straight lines on the other side of the model which gives more business and details to my ups

What’s next?

  • I am going to try moving ‘LUCE’ to the bottom of the model as this area is boring
  • I also need to enlarge my heading to make it stand out even more
  • I am going to play around with my article text and try justifying the second column to the right

Double Page Spread Draft 2

click to see PDF

This is my second draft for my double page spread, I didn’t change that much in this draft but I did add a few details…

what’s new…

  • I ensured to add details such as the author of the article and where to continue reading the article which I missed in my first draft
  • I also worked on the heading and added a coloured text behind “LUCE” to make it stand out more swell as rearranging the heading so that it doesn’t read over the fold in the middle of the page which could be cut out when stapled into a magazine
  • Another detail I added was the overload logo in the top left which I also included in my contents page so followed this on

what’s next…

  • I am not completely happy with my artists name ‘Luce’ and so may change it to a more extra-ordinary dj name to fit the EDM genre
  • I may try to follow the background onto the left page so that the design flows
  • I am also going to play with some small designs which I could add as “Luce’s” logo somewhere to help link my models image to the article

Contents Page Draft 2

what’s new…

  • I changed quite a lot after my first draft as I wasn’t happy with the overall aesthetic. The main thing I changed was the background, I had a pink translucent layer over my image on the first draft which I got rid of for the second draft and also moved around the page numbers and headlines to expose the models face.
  • I also changes the image in the bottom left which I cut out and I am pleased which this as it bring another model into my magazine giving my readers another insight of what to expect throughout my magazine
  • I also spent time lining up all of my headings as they were out of line. and looked messy
  • I then added details into my contents page such as the ‘overload’ logo and a reference to my models who are ‘B2B’
  • another detailed I added was a white strike to the right hand numbers to make them stand out from the dark background

What’s next…

  • I realised after saving this that I have left a line In under the contents heading which I need to remove. (silly mistake)
  • I am still not 100% sure about the layout and text colours etc as not sure if the white typeface blends into the background too much
  • the social media details are also quite hard to read as the type face is very small so I may try add a background to make the text stand out from the model
  • I might replace the pink line details with something else as I also used this on my double page spread and don’t want a theme to be continued from th4e contents to the dps
  • another comment I was given was about linking the two rows of contents more as the right side has a translucent pink block heading them but the left doesn’t and therefore they feel slightly separate

 

Front Cover Draft 2

what’s new?

  • in this draft I changed my background to a plain colour as I think the gradient made it look to busy and too many colours would have attracted a younger audience whereas my genre, EDM, will attract an older audience
  • I also changed some of the typefaces and colours on the fonts, such as ‘Join Forces’ to make them more aesthetic
  • Another feature which I had missed in my first draft was the price which I have now added in the top left.
  • I also added a strike to some of the cover lines to make them seem of more importance

what’s next?

  • I am still not 100% sure on the background so am going to try out some background using the effects on photoshop
  • I also may add some more cover lines to make the front cover slightly more busy
  • I am going to play around with different type faces for the cover lines as I have used this simplistic bold font quite a lot

Double Page Spread Draft 1

click to see PDF

Reflection

This is my first draft for my double page spread. I am pleased overall with how it has turned out although I am aware of a few changes I need to make in my second draft.

My main feature on my double page spread is my ‘funky photo’ image which I used a CD to make a colourful reflection on the models face. I then edited the image to enhance the colour and I am really please with how it turned out, I also wanted a dark background to go with the image as a colourful background may have taken away from the image.

5 things I like –

  • I really like how my main image turned out from this shoot as I think the colorful reflection will really catch the readers eye
  • I am pleased with my background, i went for a dark background with white text to allow the model’s image to pop more
  • I also like the neon circular details i added onto the background to make it less plain

5 things I would like to change in my second draft-

  • I am aware that my header overlaps in the fold of the magazine which may cut off some of the title when folded
  • I need to add text directing the reader to where they can continue reading the article as the whole article is not on the page
  • I would like to continue the circular designs onto the other half of the dps so that they follow on
  • I need to add details such as the author of the article (me) which is a common feature on a dps.

Contact sheets 2

Ordinary photoshoot

 

These are my ordinary images which I took in different locations outside. The purpose of these images is to allow the audience to relate with the model by looking at them in ordinary places. I am happy with how these images turned out and got photos in a lot of different places to give me different options which I can then edit using photoshop.

These are my favourite images from my ordinary shoot as I think they really help my future audience to relate with the star in the photos due to them not being extra-ordinary images. The photo on the yellow mini is in a normal carpark which normalises the star. Although for this image I would cut out the model and the mini and place onto a new background as the car park background takes away from the model image.

Funky photoshoot

These are my ‘funky photos’ which makes the model seem extra ordinary compared to my ordinary photos. For these images I used a CD to create a colourful reflection on my models face. I did this by shining a light onto the CD to create the reflection, as you can see by the contact sheets there was a lot of trial and error before I got some images which really worked. I am really pleased with how these came out as the colour shows up better than expected and makes what could be a boring image more exciting.

These are my favourite two images from this shoot due to the colourful reflection and you can also see the makeup on my model (gems) which was important to me as these shots were quite close up and therefore don’t show a lot of my models costume so it was important that these images captured the gems and chain on my model.

I  think these images make my model seem ‘extra-ordinary’ by something so simple compared to my ‘normal’ photoshoot of Lani outside which makes the model seem more ‘ordinary’. It is important to have both extraordinary and ordinary photos within a magazine as it allows the readers to relate to the model swell as look up to them.

Production Meeting Agenda For Second Photoshoot

Reflection

This is my production agenda for my second photo shoot. These are the photos which I will be using for my double page spread article. For this task I am doing two shoots, one is a standard photo shoot which will be an outside shoot and my model is Lani Wall, these photos will be more casual and seem more ordinary to the reader. For this shoot I am going to dress my model casually – joggers, a cool graphic top and a puffer jacket.

My second shoot is going to be ‘funky photo’ shoot, model – Lucy Hockey, which I am doing in the white studio and using props such as a CD to create a colourful reflection making it a more exciting and extraordinary photo to my audience. For this shoot the model needs to seem extraordinary therefore I am going to use gem’s and eyeliner on my model to create a powerful makeup look aswell as a trendy and colourful outfit.

By doing two contrasting shoots gives me double the amount of options for my double page spread and I can create lots of contact sheets to decide which images I prefer. I also chose to use different models for the two shoots as it gives my magazine a range of ‘artists’ giving the reader more of an inside to who is included in my music magazine

Draft Feature Article 1

Article planning

Article Draft 1

Will this be the end of Lucy’s EDM career?

One of EDM’s favourite performers, Lucy Hockey, has released news about taking a ‘break’ from the music industry after an unseen end to her world tour!

Lucy Hockey posted a statement on her Instagram story on Tuesday evening reading “I need time for myself, I love you all”. This immediately caught the attention of her 4.5million fans.

It is confirmed from further statements that Lucy was forced to take time away from her career to focus on herself due to recent events which dramatically impacted her mental health. Hockey recently toured worldwide with her latest album ‘firefly’, which was her biggest hit yet. This tour had sky high sales and sold out within 3 hours of ticket release. The EDM artist spent 4 months touring starting in LA, USA and finishing her tour in Manchester, UK. Although the ending to this tour took an unexpected turn after Lucy performed in the O2 Arena, London where an uncontrolled crowd had a devastating impact on one fan.

A young fan of Lucy’s, 17, is said to have been awaiting the star’s arrival onstage from 3 hours before the event in order to secure her prime position at the front of the crowd. During the performance the very few security guards positioned at the front of the stage began to notice the crowd pressing forwards towards the front of the barricades. They are said to have informed Lucy Hockey mid-performance but no action was taken to aid this situation at the time, a further 20 minutes later one of the bouncers noticed a girl resting over the barricade at the front of the crowd that appeared to be unconscious. The young 17 year old was immediately removed from the crowd and was later found to have severe bruising from being aggressively pushed up against the barriers; she is now in a stable condition In Royal London Hospital. The concert bouncer when interviewed said, “We could see distress throughout the crowd but these surges are very hard to control and often end in tragedy’s, most people got away lucky”. The tour was then cut off early, letting down thousands of fans who had purchased tickets for the final performances in Birmingham and Manchester later that week.

After this event, Lucy received uncontrollable amounts of backlash across all social media platforms pushing blame onto the artist herself for what had happened. This backlash increased after Hockey was un-active on her social media platforms for 3 days following the event. ‘Fans’ were seen to be commenting calling the DJ  ‘selfish’ and ‘killer’ although it is confirmed that nobody was killed from this event. It was on Tuesday that Lucy made a return to Instagram and posted her news that she would be taking a break from her career to focus on herself. When interviewed the star explained ” I am devastated and am working closely with the family affected by this tragedy, I cannot begin to apologise and will be taking a break from the spotlight to focus on myself”.

Lucy Hockey’s family have also expressed how quickly and severely this has affected her mental and physical health. Her mum, Debbie, spoke about how fans or followers of artists forget that the stars they look up to have the same emotions as anyone else and are affected by hate in the same way as anyone. She added that people need to think before aggressively commenting on people’s social media as their negative words stand out against any positivity. Debbie said – “Lucy’s fans are the most important part of her music to her, she would never ignore a tragedy like this on purpose and people need to look into the situation more before being abusive online”.

The EDM performer already had plans to attend multiple music festivals this summer including Reading, Leeds and Creamfields although it is unclear whether she will continue to attend these events or return in the future at all.

Loyal fans are showing their sympathy for this young artist, just 4 months after her newest album was released which is what had brought her to the attention of the EDM world in the first place. One fan added “Lucy had just begun to grow and it’s a shame for her to have a setback this early on, I think people are being harsh on a situation which was out of her control”.

-Abi Stephens (overload)

Article Draft 2

Will this be the end of Luce’s EDM career?

One of EDM’s favourite performers, Luce, has released news about taking a ‘break’ from the music industry after an unexpected end to her world tour!

Lucy Hockey, otherwise known as LUCE, posted a statement on her Instagram story on Tuesday evening reading “I need time for myself, I love you all”. This immediately caught the attention of her 4.5million followers who posted an avalanche of shocked replies to this news.

It is confirmed from further statements that Luce was forced to take time away from her career to focus on herself due to recent events which dramatically impacted her mental health. Lucy recently toured worldwide with her latest album “Firefly”, which was her biggest hit yet. This tour had sky high sales and sold out within 3 hours of ticket release. The EDM artist spent 4 months touring starting in Los Angeles, USA and finishing her tour in London, UK. Although the ending to this tour took an unexpected turn after Lucy performed in the O2 Arena, London where an uncontrolled crowd had a devastating impact on one fan.

A young fan of Luce’s, 17, is said to have been awaiting the star’s arrival onstage from 3 hours prior to the event in order to secure her prime position at the front of the crowd. During the performance the very few security guards positioned at the front of the stage began to notice the crowd pressing forwards towards the front of the barricades. They are said to have informed the star mid-performance but no action was taken to aid this situation at the time, a further 20 minutes later one of the bouncers noticed a girl resting over the barricade at the front of the crowd in a state that appeared to be unconscious. The young 17 year old was immediately removed from the crowd and was later found to have severe bruising from being aggressively pushed up against the barriers; she is now in a stable condition In Royal London Hospital. The concert bouncer when interviewed said, “We could see distress throughout the crowd but these surges are very hard to control and often end in tragedy, most people got away lucky”. The tour was then cut off early, letting down thousands of fans who had purchased tickets for the final performances in Birmingham and Manchester later that week.

After this event, Luce received uncontrollable amounts of backlash across all social media platforms pushing blame onto the artist herself for what had happened. This backlash increased after Hockey was inactive on her social media platforms for 3 days following the event. ‘Fans’ were seen to be commenting calling the DJ names like ‘selfish’ and ‘killer’ although it is confirmed that nobody was killed from this event. It was on Tuesday that Lucy made a return to Instagram and posted her news that she would be taking a break from her career to focus on herself. When interviewed the star explained ” I am devastated and am working closely with the family affected by this tragedy, I cannot begin to apologise and will be taking a break from the spotlight to focus on myself “.

Luce’s family have also expressed how quickly and severely this has affected her mental and physical health. Her mum, Debbie, spoke about how fans or followers of artists forget that the stars they look up to have the same emotions as anyone else and are affected by hate in the same way as anyone. She added that people need to think before aggressively commenting on people’s social media as their negative words stand out against any positivity. Debbie said – “Lucy’s fans are the most important part of her music to her, she would never ignore a tragedy like this on purpose and people need to look into the situation more before being abusive online”.

The EDM performer already had plans to attend multiple music festivals this summer including the sold out events Reading, Leeds and Creamfields although it is unclear whether she will continue to attend these events or return in the future at all.

Loyal fans are showing their sympathy for this young artist, just 4 months after her newest album was released which is what had brought her to the attention of the EDM world in the first place. One fan added “Luce had just begun to grow and it’s a shame for her to have a setback this early on, I think people are being harsh on a situation which was out of her control”.

The future for this upcoming EDM star is unknown ,everyone is unsure of the impact this has had so early on in her career and whether the spotlight is for her!

-Abi Stephens (overload)

MP3 recording of my second draft:

Targets for myself based of this recording:

  • I am not completely happy with the name of my EDM artist ‘Luce’ and not sure if all of the abbreviations of her name are confusing.
  • There are also definitely elements in this article which I would like to improve making it easier to read for my magazine and things which I could have written in a better way

Language Analysis

 

ALBUM REVIEW

Billboard magazine (june 20, 2015), Hudson Mohawake – HudMo’s Genre-less genius

This article is reviewing a new album from Hudson Mohawake, the Scottish producer. The journalist, Meaghan Garvey, has written in third person. He initially looks into Hudson’s history and his childhood dreams speaking about how he would never expect to do the collab which he just landed, this makes the produced seem extraordinary as he has exceeded his dreams working with top artists. This gives some background context for his article and works as an alternative introduction to the article to hook the audience making them want to read on to see whether he did fulfil his dreams.

The headline for this article is also catchy as It is a play on words with Hudson Mohawke’s name. This will draw the attention of EDM fans and Mohawke’s fans.

This article is a review as it is written from the journalist’s perspective giving his opinion on Mohawake’s work therefore is not factual. It is laid out as an essay formatted article rather than structured paragraphs or bullet points. Therefore this article would be of more interest and more suitable to the fans of this producer who are interested in his work and want a detailed read on his new releases rather than the younger generation who would potentially prefer Q&A formatted articles which are more separated and easy to read. 

Due to the journalist writing in third person, this article is not an interview therefore he is writing from his perspective so you are aware of his presence throughout the read. The impact of this is it results in a detailed article with opinionated details giving the article a personal feeling. Although there is no clear introduction and conclusion to this article, I think it is beneficial as it keeps the article short and sweet and jumps straight into the point. 

This article is written quite detailed using language linked with the music and review industry so therefore may not be an easy read for everyone, the journalist has used a few embedded quotes within the article which makes it of a high standard. 

Reading this article the reader will gain a  better understanding in the world of music producers and the latest news on Hudson Mohawake therefore it is informative but also entertaining. 

Overall I think that the journalist represents the producer positively giving a good opinion on Mohawake and his past as well as upcoming career. 

 

Contents Page Draft 1

 

please click on the image to see the PDF

Reflection

This is my first draft for my contents page of my music magazine, I am please with it although there are a few details I would like to add or change for my final contents page like maybe add some more coloured text to stand out rather than just using black & white type faces. I would also like to add a small detail of having my magazine masthead branding somewhere small on the cover page to carry the branding of my magazine on through. I am pleased with the visual aspects of my contents page as it is interesting and I have focused on attraction and entertainment when designing my contents page. I also remembered to think about AIDA when designing – Attractive, interesting, desire, call to action.

CONTENTS PAGE PEER ASSESSMENT

What type of shots have been used to create a variety of shot distances and how has the camera been used to communicate meaning?

In Abi’s contents page I can see that she has used both long and mid shot images as her background and  cover star. This attracts the audience because you are able to see the main star which is what the audience wants to see.  

What choice of Mise en scene is appropriate for the star image and genre?

The choice of Mise en scene used for her models relate well to the genre of EDM, this is because they are wearing festival type clothing, which goes well with her theme.  They are also positioned in a confident, bold stance which helps the audience to engage and relate with the stars. 

What technical conventions of a Contents page are present and used effectively?  

Abi has included numbered categories which is what is needed to guide the reader around the magazine, she has also used a colour theme which relates to her chosen genre. Abi has also made sure to include typefaces and the correct fonts which help to make it stand out. 

How has Indesign been used to layout the page to convey a brand

She has used InDesign to help connect from her front cover to her contents page nicely, she has also included the same colour theme and made sure to edit her pictures through this software. 

How well have the text and visuals been integrated together?

She has used a font and language which connects with the audience well, she has kept the costumes ordinary but extraordinary at the same time,  The text and costumes work together without clashing.

Where has photoshop been used to manipulate the photos to enhance the star image or genre? 

Photoshop has helped her to create an extraordinary effect as she has used the tools on the software to edit their appearance slightly.  She was also able to create her background as well as editing her models’ features. 

 How is the language used appropriate for the genre and target audience?

The language she has used is appropriate for her audience as it will engage and attract. She has used different colours on the key features of her headlines, aswell as it being catchy and relevant. 

5 targets

  • make the text bold to stand out more
  • cut Megan out and put on a different background
  • add different coloured text as it is all black & white
  • add brand image
  • include more visual images

 

Contents Page Planning

Reflection

Here I have selected 9 examples of successful contents pages which caught my eye as some inspiration for my own contents page. Some of these contents pages like the second slide are very busy and include lots on images and colours whereas the first slide is a very simple contents page with only 2 colours and no images, it simply has numbers and headlines. Although these examples are very different I think they are both successful as they both tell the reader what is inside the magazine and where to find it which is the main purpose of a contents page.

This task also allowed me to pull apart the details of a contents page which will help me to ensure I have all the required details in my contents page. Some of these elements include page numbers, headlines, relative images and section headings. One of my favourite examples Is the 4th one as it is very unique and has some complex details but is also simplistic enough to make it easy for the reader to find what they want. In a lot of these examples the page numbers are a large element and are generally in a larger type face than the surrounding headings, this is in order to draw in the reader to where they can find all of the information within the magazine.

My contents page is going to be a single page therefore most of my chosen examples are single page content pages excluding 2 examples where the contents is more spread out and therefore spreads across a double page.

Here are some design ideas i sketched out to give me some ideas for the layout of my contents page. Some of these were inspired from my example content pages and some I designed myself. These will help give me ideas when designing my contents page on InDesign. My contents page needs to follow AIDA (attract, interest, desire, call to action) these 4 elements help create a popular successful piece of media. My contents page also needs to follow on with similar designs and colours from my front cover in order for my magazine to work together as a whole. Another key thing I need to keep in mind when designing my contents page is that the main purpose of this page is for it to be informative for the audience and therefore making it attractive should not take away from this.

5 Catchy Headlines

  • B2B Join Forces For The Last Time
  • Unseen Interview With EDM’s NO.1
  • Tips To Become A EDM Star
  • Is Calvin Harris Touring Again?!
  • The Time For EDM Is NOW

Next I have thought up 5 catchy headlines to use in my contents page. These headlines need to be very catchy to the audience in order to draw them into reading more therefore it is best if they are short rather than really long. Imperative words such as ‘NOW’ , ‘LAST’, ‘UNSEEN’ also grab the audiences attention making them feel as though they have to read it! Other language features such as alliteration and hyperbole are also very effective in headlines. Creating headlines which make the reader want to find out more is the main focus otherwise your audience may not be interested past the first page of your magazine.

 

Front Cover Draft 1

please click on the image to see PDF

Reflection

Overall I am pleased with my front cover drafting think that some elements work really well but there also some elements which I can definitely improve on for my final cover.

MASTHEAD, COVER MODELS & DESIGN PROGRAMME

My masthead is one of the elements of my front cover which I am really please with, I think that the different coloured letters within the title make it unique and help it stand out. Originally my brand name was going to be “electric overload’ although when I came to create my masthead I found that this heading was too long and that a one work heading would work better and allowed it to be bigger. When positioning my masthead I wanted it to be as big as possible and big enough to stand out from the other text on the cover, I also added a white strike around the masthead to help the colours stand out and be separate from the background gradient. When positioning my masthead I pushed it to the very top of my page making the ‘L’ and ‘D’ run off the page which added another small detail to the cover.

I am very pleased with my cover models and how their image turned out as I think that the Mise en scene is very successful. Their body language reflects the vibe associated with EDM as a genre which was very important to me as well as the eye contact making a direct interaction with the audience. I chose to use a close up image focusing on the top half of my models and their faces in order to capture their emotion whilst still showing their costumes, I think this was successful.

I have used the programme InDesign well to layout my whole front cover and add detail such as low opacity rectangles as a backing to some my cover lines, pushing them away from the image.  InDesign also gave me a huge range of fonts to use for my front cover which was important to help match the font to the genre. Another programme which I used was Photoshop which helped me to cut out my image from its background so that I could place it onto a different background. I also successfully used other elements on Photoshop such as skin blurring and brighting,  lipstick filters and exposure settings to improve quality and enhance details on my models making then of a high level.

COLOUR PALETTE, FONTS & MISE EN SCENE

I think that I successfully chose a colour palette relative to my genre which focused on bright pinks, purples and whites. These are a few of the classic rave colours which influenced my decision for choosing them, I also included accents of orange, green and blue to display the fun vibe of EDM to my audience. After choosing my colour palette I used accents of these colours throughout the front cover in order to help it all link together.

My fonts are very bold and the majority of my text is capitalised which does a excellent job of attracting my audience into reading these headlines. A lot of my typefaces are the same for my cover lines in order to not over complicate the design and allow the masthead and main cover line to stand out in different typefaces.

My costumes are bold but also minimalistic as EDM clothing portrays a festival vibe therefore I chose costumes with colours swell as including accessories like like sunglasses and bum bags. My models makeup also has a element of fun to it which pink eyeshadow and this is reflected in my models facial expressions which show excitement drawing In the audience by showing the genre to be positive. My models body language is confident but also cheeky and displays my main cover line of these two popular EDM artists joining forces.

LANGUAGE & MAGAZINE

When looking at the language I have used in my front cover and within my cover lines I think that they are bold phrases which will attract the audience although when editing this draft to make my final cover I would like to add a few more pugs and cover lines to my design. Creating my cover lines I looking into language which draws in a audience like imperatives and hyperboles.

It is clear that my front cover is a magazine as It include the majority of the conventional features such as masthead, main cover lines, cover lines, cover star image, issue, barcode.

Other important elements I focused on when creating my front cover was ensuring I had elements meeting all expectations of media – personal identity, social interaction etc. To do this I used language to make it seem like I was speaking straight to my audience directing it at them personally. When editing my front cover draft to make my final draft I would like to add a few more cover lines and details around the cover star as it potentially looks too empty at the moment for a front cover.

What I did well-

  • cut out and edited my image on photoshop
  • created a bold masthead
  • designed a bright eye-catching background

What I can improve on-

  • possibly adding more small design features (shapes)
  • ensuring I have all of the necessary conventions including price etc.
  • adding more catchy cover lines around the cover star

Contact Sheets

   

Reflection

Here are my contact sheets for my cover shoot. I chose to use the black studio for my photoshoot as I am envisioning my front cover to have a dark background so this gave me more of an idea of the final result. My models are Megan Simonet and Saul Falla. I decided to have two models as I wanted my cover to create a party image as EDM is a party genre. Therefore I thought that this vibe would be easier to create with two models who could interact with each other.

I am happy with how my models costumes and make-up turned out and think it is similar to the image which I created on my cover shoot plan. The accessories like Saul’s bum bag and bandana gave the festival vibe which I was looking for and Megans pink eyeshadow also stands out as a feature. When taking my photos I also ensured to take them in multiple different camera shots including long shots, mid-shots and close ups. This allowed me to have selection which I can chose from at the end and see what works best.

When looking at my images now I think that then close-ups work the best as they show the emotion of the model more and allow their eye-contact to interact with the audience. It is important that these close-up images still showed enough of my models costumes though otherwise I would lose what connected these models to my genre

After taking all of my photos I realised there were a lot of black images which I chose to keep in to show my errors which I have learnt from fro my next photo shoot. This is due to having the shutter speed too slow and so the flash was not on for these photos which is what resulted in a dark image. You can also see from these contact sheets that the photos at the beginning are not as good lighting and quality as the ones at the end, this is also due to me recognising my mistakes of having the flash and exposure too low during the shoot and correcting them which resulted in much better photos at the end.

Overall I am really happy with how my photos turned out and I have a good selection of images with, successful use of mine en scene, to chose from for my front cover.

My Favourite Images

After going through all of my images and contact sheets I had to choose 1 or 2 favourites which I want to use as my front cover image. I chose to use an image which was more of a mid shot rather than a long shot in order to show more emotion of the model but still capture Mise en scene. It was important that the image I chose displayed body language reflecting my genre, EDM. Therefore I chose images where my models looks positive but also professional as they are DJ’s swell as using hand gestures to portray body language. Lighting was also an important factor when choosing my favourite images as some of my photos did not come out well due to the lighting being too dark or too bright whereas these ones came out very well.

I think that I am going to use the bottom image for my front cover as the Mise en scene is more exciting than the first image and tells more of a story relating to my genre than the other image. This is my favourite image as it shows the costumes well and the models are interacting with the audience by looking into the camera. There body language portrays a fun vibe which is associated with Electronic Dance Music and this was important when choosing my main cover star image as the models have to draw in an audience from a first glance.

 

Front Cover Designs

Reflection

Here I have gathered some magazine covers which appealed to me. These are not music magazine covers they are predominantly fashion magazines as I was just looking at the front cover designs. I was attracted to these magazine covers because of their bright colour palettes. I chose the ‘Allure’ and ‘Fabulous’ magazine covers because in liked the cover stars makeup. I also looked into the cover lines on these magazine covers as they are bold important statements to attract an audience to the magazine and want them to read more. It is important that these cover lines are short and catchy as the target audience does not want to read a lot on the front cover. Another element which I noticed from these magazines is that the cover star is looking into the camera in the photo, this makes the model interact with the audience through the magazine.

In one of these magazine covers which I collected, the cover star image and masthead is all upside down. This makes the magazine cover very unique and stand out from its competitors. It was an interesting choice for the designer to put the masthead upside down as although it follows the cover star image it potentially makes the branding difficult to recognise and identify. Although clearly the design still works as the magazine caught my eye due to the neon hair colour of the model swell as the bright costume which matches the hair. Therefore this is a very cleverly designed front cover as it is unique but still captures attention of the audience due to small details. This has inspired into thinking about potentially doing something funky like this on my own magazine cover.

Another thing I noticed on some of the other covers was the use of drawing over the cover star. For example the top middle and bottom right have both been ‘doodles’ on with bright colours in order to add a feature to the cover star which could have potentially been a boring image. This use of colour and doodling is what attracted to me to these front covers so clearly the design is working to draw the audience in.

This task also allowed me to see the layouts of successful magazines and I immediately noticed the big bold mastheads which was a prominent focus of the cover. I also recognised colour to be an important element as the designers linked colours within the cover star to back ground images, for example the ‘Bazaar’ magazine is purely a baby point colour scheme and the cover stars lipstick has been chosen to match this.

Masthead Designs

Reflection

Here I have started playing around with different typefaces which I can use for my Masthead on my front cover. I used a range of very different fonts to get an idea of different fonts as well as sizes and colours. I also played with the idea of ‘electric’ being smaller and ‘Overload’ being the main focus of the title, since this is quite a long mastheads this would work well. I also liked how it looked when I changed a few letters within the name to be different colours to add a feature to a what would otherwise be potentially boring masthead.

Although when I was designing these it was on a white background, I am envisioning my actual front cover to have a darker backdrop therefore where I have used the black in these mastheads I would replace with white to allow it to stand out. I also thought about possibly positioning ‘Overload’ diagonally beneath ‘electric’ to give different heights in the title and give overload the importance, being bigger.

The branding of my magazine is very important and therefore doing this task allowed me to compare very contrasting fonts to see what style I preferred, for example some of these type faces are very bold and blocky whereas some are more delicate. It was important when designing these mastheads that I thought about my genre which is EDM therefore the lightning bolts and bold colours reflect this vibe. It was also key to make sure the fonts were eye catching and bold as this is one of the first things that my audience will see when looking at my magazine.

My favourite type faces which I designed are the 1st, 3rd and 6th one. I think that these link best to my genre and are very bold so will stand out on my cover which is very important.

 

Production Meeting Agenda For First Photoshoot

Reflection-

Here is my initial photoshoot agenda which is going to help direct me when taking my photos. It will help give me a sense of direction when doing my photoshoot as it gives me a clear idea of the outcome which I want to achieve. When choosing my model I chose someone who I know is confident to do the bold stance I need for my front cover. In order to create my perfect final outfit  I used the inspiration from my perfect model moodboard.

I am going to use this agenda when taking my photos and getting my model ready to ensure I get the photos I need.

Star Image – theirs and mine?

Star Image

Reflection

In order to understand the importance of the cover star on a music magazine I looked into how media can portray one single star. As my chosen genre is EDM I chose Avicii as my star image and looked at how the media displayed that individual. How an individual is displayed through media that we see everyday is what helps to form our impression on someone. Therefore how you chose to display your cover star on your music magazine could have an effect on how your target audience see that person. This displays the importance of a cover star and all of the details which go into it such as – clothing, camera shot/angle, emotion & props.

In order for fans to connect with your media you need to allow the star to interact with them and seem ‘ordinary’ as-well as seeming ‘extra-ordinary’. Media reports and images can display a cover star as being ‘extra-ordinary’ sometimes by commenting on their fame and success where as looking into Avicii’s paparazzi images where he is dressed in casual streetwear this helps bring him back to an ordinary status that fans can then relate to.  The idea of being ordinary and extra-ordinary is also reflected in the stars actions, for example they will perform at concerts and festivals seeming so out of reach to the fans but then in a music magazine there will be details of how to interact with these stars through social media etc.

Picture Perfect

 

Next I created a mood board with ideas of my perfect model. I used pictures which gave out the same vibe to allow me to try and recreate my perfect model. I gathered ideas of makeup, costumes and poses which would be perfect for my magazine shoot. This will give me good inspiration when deciding my final makeup, costumes etc. As-well as costumes and makeup I also chose photos where the model stood in a bold confident stance which is what I would like my model to do.

Audience Profile

Introduction

In order to create my magazine for a specific audience who enjoys Electronic Dance Music I did some research into the fans of some popular EDM artists. To do this I used YouGov which displays statistics for each artist. YouGov tells me if the artist is most popular with males or females, which age group as-well as politics statistics. It also shows me the top regions where people listen to EDM. All of this knowledge allows me to get an understanding of who my genre is most popular with so that I can understand my target audience for my music magazine.

  

After researching 3 chosen EDM artists I can see that the the majority of the artists are most popular with people between 18-24 which is the younger generation. I can also see that this genre is most commonly listened to in London which I think links with the younger generation as it is a lively city filled with baby boomers.

Perfect Audience Member

Reflection

Our next task was to create a dating profile based on someone within our target audience, a made up person who we can aim our magazine at. I designed my individual based of the demographics from my research. This will help us when making our music magazine as we will have an example of our target audience to work from and make sure we fit their likes and dislikes. For example, I created a young man who I imagined being into EDM and made up his psychographics including his likes/dislikes. Jack is stated to not like reading which is what I was imagining for the type of audience who would be interested in my Genre of music magazine.  As EDM is most popular to the young generation this age group generally likes to read less and would be more interested in details such as upcoming artists, popular new EDM songs, upcoming events etc. Therefore when designing my magazine this is what I need to think about.

Other important aspects which I need to include in my magazine are the 4 types of media – personal identity, social interaction, entertainment and information. It is important to give the reader a sense of involvement to the magazine letting their music genre be part of their personal identity. Social Interaction is also important as EDM fans will want to interact with the magazine and their favourite artists.

Focusing Forward

When creating my own music magazine the target audience is so important as if it does not meet their expectations it will be unsuccessful. I can now use my dating profile as an example of my target audience and make sure to fit my design with their psychographics.

So What Am I Up Against? – The Competition?

Reflection

Doing this research helped me look into my competition in the EDM magazine world. I can see that it is a competitive market and therefore need to focus upon details which I can include in my magazine which will make it stand out against the already existing magazines. Doing this research allowed me to look into my target audience and see what they like by looking at popular and clearly successful magazines focused on the EDM genre. These magazines can give me inspiration for some things which need to be included to make my magazine successful. In order to stand out away from the other EDM magazines I need to make sure to include AIDA

  • ATTENTION – my magazine needs to be attractive to my target audience (young) and stand out from neighbouring EDM magazines in order to draw an initial audience in.
  • INTEREST – it needs to have an initial interest to the viewer to draw them in more
  • DESIRE – they audience needs to feel a desire to be involved with the magazine
  • ACTION – the magazine needs to include a ‘call to action’ so that the reader is aware of where to buy everything or how to be involved.

Focusing Forward

I have listed things at the bottom which I am going to include in my magazine as-well as things I will do differently which I can refer back to when designing my magazine. These will help me to remember AIDA which is key to making my magazine work and be successful.

Branding And Mission Statement

Branding

I have decided to do my music magazine based around the genre Electronic Dance Music (EDM). I chose this genre as I wanted to do something with a positive up-beat vibe. My tour poster and precious media work had been based around POP which is a popular modern genre representing popular music. I was keen to do a genre not too dissimilar from this in order to be able to use what I had already learnt from working on POP in my next music magazine. I came across the dance genre and chose Electronic Dance Music as it is modern and uses similar style as POP (e.g. colours etc). This genre is known most to be played at raves such as in night clubs or rave festivals. It is commonly most popular with the younger generation below the ages of 25.

After looking more into the genre and creating my word cloud I decided to name my magazine ‘ELECTRIC OVERLOAD’.

 

 

Reflection

I created a word cloud using words which I think link with the genre EDM. I thought about where you would hear the music, would would listen to the music and what vibe the music gives off to help me do this. The purpose of this task is to help me when coming up with my mission statement as I will be able to use these words in my mission statement. It also allowed me to do some early research on this genre as I am not too familiar with it.

My Mission Statement

Our magazine ‘Electric Overload’ focuses on making young people love our genre even more than we do. We introduce you to all the upcoming stars in EDM as-well as our weekly favourites. Make sure you don’t miss out on our exclusive interviews with the biggest of EDM, speaking about their upcoming events which you won’t want to miss!

Focusing forward

from doing this task I now understand how certain words can have a impact on attracting an audience therefore when making my magazine cover I need to think about what words are bold and clear at telling may audience what my magazine involves as-well as telling them about the genre just from the front cover. This word cloud has given me ideas of words which may be good as part of my magazine cover.

Tour Poster

Here I have created a mood board with images of ‘POP’ tour posters to give me inspiration and ideas for creating my own tour poster. Doing this allowed me to see the details within a tour poster and the important things which need to be included such as-

  • tour dates
  • price
  • where to purchase tickets from
  • name of artist

When creating media one of the most important things before you start is research. By researching into what makes a good piece of media and researching into your target audience allows you to know what will attract and draw in the audience to your media in order to be successful. When researching and looking into tour posters ‘AIDA’ is important, this stands for –

  • ATTRACT – initially attracting the audience drawing them into your poster
  • INTREST – interesting the audience making them want to be like your cover star artist
  • DESIRE – the desire for your audience to want to buy a ticket after seeing your tour poster
  • CALL TO ACTION – details on the poster which allows the audience to then purchase the tickets

After looking into AIDA and also looking art already successful tour posters, I now understand key factors which I need to focus on in my tour poster such as color palettes, type faces, body language and costumes on the image. These elements are what will help me to create my own successful tour poster. By looking at the example tour posters included in my mood board I noticed that the designers used bright color palettes to stand out with bold contrasting type faces making the information clear to the reader.

Focusing Forward

When looking forward to creating my own poster I am now aware of the important design elements I need to include in order to link my tour poster with the genre POP and for it to be successful.

Please click on the image to see the PDF

Reflection

In my tour poster I focused on ensuring that my poster was attractive as-well as informative to the audience to advertise my artists tour.  To create my tour poster I started with using the app Photoshop to cut out the background of my image which allowed me to place the image on top of my own background. After I had cut my image out I then inserted my image into InDesign where I was able to edit my background and add text to my poster. InDesign has a huge range of fonts available which was very useful when deciding which fonts fitted my poster best.

3 things that went well –>

– I am pleased with my editing on my main image

-I like my use of colour and my chosen colour palette as the whole poster works well as a result

-I am pleased with my use of fonts and size to create bold and clear text making an informative poster

3 things I could have done better –>

-If I was to do this poster again I would enlarge the main image to fill up more space

-I would ensure to ass the last part of AIDA (call to action) by adding a website link as to where to get tickets for the tour

-I would potentially add in one more contrasting colour as I have used my 3 colours quite a lot and a contrasting colour for one piece of text could have a bold effect

Focusing Forward

This task was very useful as it allowed me to get used to using the apps InDesign and Photoshop which are two of the apps which will help me create my magazine. Now that I have practiced using the different tools I have learnt things that I can apply to editing my magazine cover to make it better.

 

My Magazine Front Cover Swede

Reflection

In this task we had to replicate a magazine cover, making it as identical as possible. We did this in order to practice using InDesign which is the design program which we will be using to create our own magazine covers therefore it is important to get used to using it. I was dedicated this magazine cover and given only a similar image of the cover star as a starter. I then had to find typefaces, sizing, colors and the side images that match the original cover.

My interpretation of this NME magazine cover uses a different cover-star image as I was unable to find the identical photo although you can see it is from the same photo shoot due to the lighting and clothing being the same. The side images on my cover also differ from the original slightly although again I chose images which included similar colors and type of camera shots (mid-shot). When choosing the different type faces within the cover I tested  out multiple different fonts to compare with the original type face in order to find the one which mirrored the NME cover the best.

When reflecting on my magazine cover I can pick apart 3 things which were successful and 3 things which turned out less successful-

POSITIVES

  • I found it easy to find typefaces which were very similar to the ones on the original cover due to the large selection of fonts available on InDesign as well as the ability to make the fonts bold/italic
  • I also think that my sizing and proportions on my poster are the same as the sizes on the NME cover which is important to make the covers mirror each other.
  • Finally, I think that the side-images I chose and arranged with a white border turned out well and look like the original cover.

NEGATIVES

  • I think that my main cover-star image is slightly out of proportion compared to the NME cover as it is slightly more close up although this could be more noticeable due to it being a different image.
  • Another thing I would correct is the alignment of the text on the right hand-side, the text should be aligned to the right rather than the left.
  • I would also move the text which is intruding the cover-stars face, text should not go into the main focus of the cover-star as it looks unprofessional

Focusing Forward

This practice of how to use InDesign will be very useful when producing my own magazine cover as I now know how to use all of the technical features to aid the process of making a professional cover. It has also helped to show me the importance of simple details within the cover and the importance of choosing suitable fonts which will appeal to your target audience and match with your chosen theme. The main focus of a magazine cover is to attract an audience therefore the magazine cover needs to be attractive so all of the elements on your front cover need to link together otherwise it will look dysfunctional and not be aesthetically pleasing.

A Front Cover Analysed

 

             

Reflection

In order for a magazine to be successful, all of its design elements need to be be focused upon meeting the expectations of your chosen target audience. Every magazine has a target audience which is the audience that their specific magazine would interest best and therefore they chose language, colour, font and images which will attract that target audience.

The target audience is split two ways, into demographics and phsycographics. Demographics refer to statistical data such as age, gender etc whereas phsycographics refer to an individual being categorised based on their opinions and interests. By understanding your audiences demographics it can help you find the best way to get your media out to your target audience e.g. via social media or newspapers. It is not only important to understand who your target audience is but also why they are your target audience.  This is where physcographics are useful to determine what type of content will interest your target audience based on their interests.

By analysing a magazine cover it has allowed me to research into different aspects of the design and think about why these specific colours, fonts, images and language has been chosen in order to meet their chosen target audience. The designers use technical design conventions in order to get messages across and appeal to their audience.

I chose to annotate a pop magazine cover to link in with my ‘pop’ genre which I have been focusing on. In my chosen magazine cover, as stated in my analysis, the designer has used the cover star image to be the main attraction for this magazine cover as Billboards target audience is stated to be younger generations who would appeal more to pictures rather than a magazine full of essays. Therefore they have chosen to use limited writing only presenting the main cover lines in bold fonts to make them stand out and therefore be a easy read for the audience.

Focusing forward

This task will help me when going forward and thinking about my own music magazine cover as it will make me ensure that all of my design elements link together to meet my target audiences expectations. If my magazine is not designed to meet one chosen design audience and includes elements to please multiple age groups and genders then it will not be successful as it will not attract enough readers.

The Technical Design Conventions Of A Magazine Cover

Reflection

Here I have annotated magazine cover, this allows me to see the importance of each element within the design. I analysed the formal and technical conventions of a magazine cover. For example most magazine cover include all of the following conventions-

  • masthead
  • main coverline
  • plug
  • main coverstar
  • issue/date
  • price
  • captions
  • coverlines
  • pug
  • issue date
  • barcode

All of these things together are what make up a good and informative magazine cover as well as being key to meeting audience expectations. The point of the cover page is to attract your magazine to your target audience at a simple glance before they have started reading. Therefore, the use of colour, your chosen image and titles are very important as they are going to be the main attractions  to your magazine. The front cover should give a simple idea of what your magazine includes therefore making your readers want to read more and be interested at your content. In order to entice readers into your magazine your masthead and main cover line should be in large bold text so that it stands out. The other elements included in a magazine cover such as barcodes, issue date and price are essential piece of information needed to purchase the magazine and keep record of which issue it is. Captions on magazine covers always anchor insets to add detail and in order to add complex unique design photos and pugs have a graphic shape with them (circle).

Focusing Forward

This research into the main elements of a magazine cover are going to be very important when creating my own magazine cover as I will need to include all of the conventions as well as remembering the key purpose of the magazine cover which is to attract people to your magazine. If my magazine looks boring from the front cover it is not going to be very popular and therefore will not be successful, this demonstrates the importance of little details such as text size and font.

The Camera Talks

Reflection

This collage of images shows us experimenting with different camera-shots, we linked our work on mine-en-scene with the use of different camera angles to create very contrasting images. This Is important as you can show even more through an image by using the correct camera angle. Some examples of different shots we tried out are-

  • longshot
  • low-angle shot
  • high-angle shot
  • close-up
  • extreme close-up
  • mid-shot
  • two-shot

For example to show an individuals emotion we found that you could use a close-up shot in order to capture all of the details from their facial expression whereas if you were trying to get across the idea of someone being powerful you can use a low-angle shot to make the individual look higher up and bigger than the audience watching. Choosing the correct camera shot can make an image a lot more powerful and successful at getting your desired message across.

This is going to be very important when we are creating out music magazines as not only do we need to think about the appearance of our model (costume, makeup, facial expression) but also which camera shot suits out image the best. You need both mine-en-scene and the correct camera-shot to create a narrative to your audience therefore it is important that we link both of these techniques when creating the perfect shot. Therefore, when creating my front cover for my music magazine I will make sure to focus on using both of these elements to ensure that my image portrays its chosen genre as well as giving an insight into what else is within the magazine.

My Image That Uses Mise En Scene To Make Meaning

Made with Padlet

Moodboard

This is a mood board of certain images which to me reflect the genre ‘POP’. As you can see from this selection of photos, showing makeup, locations, body language etc, I interpret pop as a very bright and colorful genre. Generally pop music will be joyful and energetic therefore the photos which I think link to pop the best are the ones in which reflect this. It is important for all the photos in this mood board to display the same emotion and vibe as they are all expressing my opinion of pop.

This mood board is key to helping with my understanding of music genres and the importance of all elements within them. When creating my music magazine which will be focused upon the genre pop I need to think about multiple elements like the make-up and hairstyle of my model, the chosen body language and location for my photo shoot aswell as specially chosen props and costumes. Each of these things need to be chose to fit with the genre pop so that they all link together and it is clear to my audience what genre my music magazine is trying to portray.

Post-it notes

These images were our impersonation of photos which represent the genre ‘POP’. They reflect the positive emotions associated with the genre. When creating these photos we focused upon using bright colored costumes as this links in with the bright colors in our mood board. When I did some audience research people generally described the genre pop as ‘energetic’ and ‘young’. Others said that they associated the genre with ‘fun’ therefore when doing our photoshoot we made sure to try and convey these emotions through our photographs.

The bright pink colors and sunglasses give off a fun vibe along with the positive facial expressions which display happy connotations to the audience. We also made sure that the lighting for our photoshoot was appropriate so we chose to use natural bright sunlight as dim lighting would not have worked to convey the positivity the rest of our elements were trying to show.

Focusing forward

By researching into the genre ‘POP’ and creating a mood board displaying all the elements which I link with that genre helped me understand the importance of making my music magazine link in with my chosen genre. Doing my own photo shoot also helped me extend my understanding by putting this into practice, I knew that it was important to think about each individual element in order for the whole image to work as a whole.

 

Deconstruction Of Tour Poster

Reflection

This is my deconstruction of Justin Bieber’s tour poster, focusing on how the producer has used colour, font, emotion, body language etc. to display a certain image/meaning to the audience. When making this tour poster the producer would have had to think about the main target audience of Justin Biebers fans and use language suited to that age group. It is also important that all of the necessary information is on the poster, in this case it is advertising his upcoming world tour therefore the tour dates and locations need to be clear. The finest details can also be analysed such as the fact that grain has been used over this image to possibly take the centre focus away from the details on Justin Bieber and put more emphasis on the writing and colours used.

Focusing Forward

This will be useful for me to be able analyze the importance of little details so that when I produce my own music magazine I am aware of the importance of these elements in order to create a aesthetically pleasing poster. The main objective of the poster needs to be clear to the reader as-well as the images/language being appropriate for the target audience. The details within a poster are very important for example the facial emotions Justin Bieber is displaying in his image portrays a very confident image whereas if he was facing the camera it would give off a very different message.

Media Ecology

Reflection

Media ecology is studying each element needed to create a successful piece of media. It can be compared to the environment, if you think of Media as an ecosystem, both of these things only work if you have all the components needed. In order for media to be successful you need the following elements to work together –

  • Money
  • Creators
  • Technology
  • Social media
  • An audience
  • Institutions
  • Distribution

All of these elements are very important as they all work together to create a successful piece of media. This is why it is very difficult to create media that will be successful as you have to keep each element in mind when producing any form of media. For example, if you are creating a blog you should constantly be focusing on who your target audience is and what age they are so therefore you are using appropriate language which will appeal to them. Another example is if you don’t have technology to create your media it will not be successful in todays world which revolves around technology. When someone is looking for a new blog or movie to entertain them, the internet is the first place they will look therefore you need to focus your media around where you will reach the biggest audience. Although the creator is the one that needs to keep all of these factors in mind they will most likely use multiple different creators or institutions to help them fulfil each element. If you don’t have the money required to make your TV programme you could find an institution willing to work with you and contribute towards your project.

Although it is not just the process of creating media which is important as creators need to keep in mind how their media will be published and distributed once completed as-well as focusing on whether it is being successful and producing a great enough income.

Focusing Forward

By studying media ecology I now realise how difficult it can be to ensure your media is successful and how much goes on in the background that media creators have to keep in mind but none of which are seen by Media consumers. This will help me for when I produce my own music magazine as I will need to keep all of these elements in my head constantly in order to create a successful magazine and be aware of all the things people look for in media.

 

 

 

My Media Diet

My Media Collage

Reflection

My media collage displays the various different type of media which I consume, different types of media are used for various uses and gratification such as forms of entertainment, information, social interaction or personal identity.

My music taste, for example, displays my personal identity due to my preferred genre being important and personal to me. On the other hand I am a prosumer of media forms like Snapchat and Instagram as I interact with them, using them for social interaction and almost like a substitute for real life interactions. When I am looking for a source of entertainment or an informative media type there are media platforms dedicated to these for example I consume Netflix to watch Money Heist as a form of aesthetic pleasure but do not contribute to this media source.

The idea of Blumler and Katz is reflected here as they introduced the idea that people can see the same message in different ways therefore, linking with how media is used in different ways by everyone. I did this media collage to show which forms of media I consume/prosume and to demonstrate how it is personal to me. This will help me when producing my music magazine as I now know what people look for when using media and how my magazine needs to have a purpose, for example to entertain or inform, as-well as having a target audience.