Music videos are used as a menas to further promote an artists music. They are a way to watch your favourite music, and further engage with it. The artists will play to the audience’s associati0on of the star image associated with that artist’s genre. Conan Gray deviates outside of the traditional pop star image, whilst still following it enough to maintain a postitive reading with his audience. He frequently challenges traditional gender roles via his appearnce, and is very fluid in his expression of sexuality, becoming a key aspect of his star image (Dyer).

By establishing the way that Conan Gray portrays himself in the media, we can establish what is known as his metanarrative. By discovering what is appealing to his audience, we know what will be appealing to our audience, and what they will want to see when we create our own music video. We want to replicate the way he has crafted his star image, as he presents himself as extarordinary, and not ordinary (Dyer).

We researched exactly how the media portrays Conan Gray, so we know how to craft our own star image. Shown below are articles, posts, and tweets about and from Conan Gray. By placing key adjectives surrounding his portrayal, we can convey those over to our own music video, and achieve a postive representation.

It is important to us to create our own unique star image, whilst still fitting into the traditional conventions of the pop genre, and Conan Gray’s exisiting star image. We want our audience to be drawn to our music video with existing associations and expectations from their own listening experiences with Conan Gray, and his brand identiy.

By creating a mood board of what we aspire our star image to look like, we have developed a better understang of the typical conventions, and how to deviate outside of them in a way that will make us stand out from other music videos. The mood board below demonstrates the way we want our audience to experience the star of our music video, Ensuring we drive inspiration from Conan Gray, so our audience embrace our interpretaion of the text, and don’t reject it.

By establishing the key aspects of the star image we are looking to create, it will make it easier to establish waht costumes we’ll be using, and where we’ll be shooting the different aspects of our video. This will be helpful to create our production meeting agenda, as we have established the mise-en-scene of our costumes, lighting, angles, make-up, performace, and settings.