How did you integrate technologies in this project?
Below I have inserted our group CCR3 were we have discussed the question, How do your products engage with the audience and how would they be distributed as real media products? For this, we have researched more deeply the music industry and the different strategies in place currently within the industry. We have decided to to show this information in the form of a Instagram Live Streamed styled vlog.
Below I have incerted our group response to CCR2. This was answering the question ‘How do the elements of your production work together to create a sense of ‘branding’?’ Within this task we have discussed the impact of certain elements in relation to this question and voiced our answer to the above question.
Below, I have a slideshow where I analysed a digipak by Bruno Mars. Doing this has given me inspiration for when we make our Digipakc. We have found out the conventions of a digipak and I now have an idea of how we can make our digipak unique and make the audience want to purchase it.
To create our final product, (the website) we started by creating a Wix account. Wix is a cloud based web development platform that allows for collaborative web pages. We have been using over the past month to create our music stars website. Using this platform allowed for us to use one of there awesome templates and then make it our own. It is the perfect place to create a simple website that if needed you can dive into it and make something very special. The more we have used this website the better our skills have become therefore our website was always improving. Below I have shown you two skills that we have learnt.
To allow us to be able to link our stars social media page we are able to use the media tab that is located on the ledt hand side of the page. In a summary the media page is used for adding in additional images and videos, which it then stores within the site. We have used the media page to add image for our store, and to incorporate backgrounds and album covers. This has been a great asset to have whilst editing the website as it gives it another dimension. You can see how this is done by the image that is located above.
Above you can see we often used the ‘Add’ icon on the left hand side of the page, This is one of the most useful parts of the whole site. We have used the menus subsection here to change the position of anchors within our page, providing us with the navigation we wanted and allowing for us to direct the user to a verity of different information. There are also other parts whereby you have the choice between text and image options, which we have made use of to make sure that our website not only fits the star image and branding but the genre.
This is the first draft of the front and rear panes for our Digipak. With the shoot that we did we have found the best images and created the two panes of a Digipack that are located below this. Overall we are both super happy with the outcome of this first draft as the standard of it already is pretty good. We know we have areas to improve on and these will be seen in draft 2.
As a group we were all very unhappy with the outcome of our first shoot. This meant that we had to do another shoot in order to create some quality imagery that works well for our narrative. Overall we are very happy with the result of this shoot. We felt more organised and ensured there was more planning and structure to it. We had a stronger creative vision for it and aimed for specific shots in order to create the atmosphere and story line we had envisioned. One of the key reasons that this shoot happened to be so successful was due to the fact that Nicole had taken the time to learn, practice and rehearse the lyrics This made the shoot flow so successfully. Other aspects of the shoot such as the prop’s, costume were all as we expected and the environment was controlled meaning that we were less likely to run into any environmental/weather or lighting issues. We used the lecture theater as a scene because the area was empty and clean as well as the walls being white and empty. With this bare area we could add whatever we wanted. This is especially useful because it meant we could personalize the whole set and all of the attention in the scene would be on, our carefully selected, bathroom Acsessories
We wanted to create a plot that the artist has just returned home from a night out, she is feeling lonely and nostalgic of her previous relationship, she recounts all of the faults and feels blessed she is now free from him/ “sober” of him. We feel like we successfully represented this in the scene using the bathroom props.
In the image above you can see our makeshift bathroom we have made. It took alot of time and effort but it looks really good.
Above is the bath we used in our shoot. We propped it up against some boxes to make it look similar to a real bath in a real bathroom.
Here you can also see the cold water and roses we used to imply the love within our narrative.
We have worked really hard on the first draft of our website, and feel that it is progressing well. Below I have inserted the self assessment document. We are currently working on adding more to our site for draft 2 to improve on our already pleasing user experience and overall website.
As our Digipack develops so have all of our skills. Here I am highlighting the new techniques and skills that we have learnt and developed to improve our Digipack.
One key skill I have developed is learning to use layers with Adobe In Design. Using the layers allowed for us to add in text over the images along with adding in images in front and behind one another. Having these layers also makes it a much more simple edit as we can easily find the layer we want along with it has also increased the amount of editing as well as allowing the layers to be removed and added. This positively effects the audience response as it allows for a smartly presented album, that fits within the genre and contains a variety of design features to convey the star image and branding.
Using the cutting tools within Adobe Photoshop are something we have used before when creating our music magazines. When creating our Dipsticks this has been a key skill that we have had to use to create an effective and professional looking packaging. It has allowed for us to remove backgrounds and replace them along with cutting specific parts of an image out to use as a layer. A factor that has made this easier is using tolerances when using the cutting tools, increasing the tolerance allows for less accurate lines. This produces great results and allows the cut to be less Sharpe, as more blending occurs. This positively effects the genre, as it allows for us to use more complex image manipulation, commonly used with the R&B genre.