Below, I have a slideshow where I analysed a digipak by Bruno Mars. Doing this has given me inspiration for when we make our Digipakc. We have found out the conventions of a digipak and I now have an idea of how we can make our digipak unique and make the audience want to purchase it.
This is the first draft of the front and rear panes for our Digipak. With the shoot that we did we have found the best images and created the two panes of a Digipack that are located below this. Overall we are both super happy with the outcome of this first draft as the standard of it already is pretty good. We know we have areas to improve on and these will be seen in draft 2.
Below as you can see I have inserted our Digipack draft 3, and we are very close to finishing this product. Ahead of finishing this product we have done some more analysis and research. As part of this we have printed and include the imagery within an actual CD case to be able to allow our audience to gain a better feel for the end product.
Gathering opinions on the cover, we asked our classmates to say what genre they thought it was, and add some adjectives to describe the cover. Overall the results were in our favor on many occasions therefor showing us that we have done a good job. With regards to the star image and genre of my Digipack I believe the other students were clearly able to decode what we had encoded within our work. We also believe that our target audience was satisfied with the outcome of this work as they got their preferred reading but at the same time were experiencing something new and exciting, this is shown by the choice of results that people could choose between;
- 6 people highlighted the cover as R&B
- 4 people highlighted it as Pop.
- No other option has any votes
The Adjectives that people used to describe our Digipack were;
Working towards our final draft we will be looking to change very little as the Digipack has portrayed the genre exactly how we wanted it to. We are very happy with the outcome.
Here is Draft 2 of our Digipak, which include the inside panes.
Teachers Screen Castify Feedback
As you can see above I have inserted my teachers screencastify of our group work. Having all of this great feedback allows for us to improve for our next draft and allow for us to create the best digipack that is genre specific
below I have bullet pointed the different areas that we need to improve on for our next draft:
- Design and Complete Spines- These should have the artists and album name and each has to face a particular direction in order to fit conventions.
- Choose to either have 2 with imagery and 2 without or only feature our artists image on the cover.
- Try some different ideas for the inside panes, including a departure board/ Other designs in order to create more variety.
- Shoot our own background for the different panes.
- Make the overlap bigger not the rear, to highlight the design feature.
So that we could create the perfect packaging that we wanted we had to do another photo shoot. We decided to use the white studio to do our shoots and overall we have all felt the shoot was very successful. Within the shoot that we have done we were able to get a range of different shots that will not only be great for the digipack but also the website. We have taken some images of ‘Merchandise’ along with head shots and mid shots. Now looking back at our shoot we are confident with the final images. These images will now be used and included into the final product.
Below I have inserted two images that we believe could work well as a front cover:
We have decided we like the look of this image as a one that could work really well for the front cover. We have been able incorporated the Mise en scene into the image using the glasses, Makeup, Jewelry and simple clothing style that is all very genre specific. All of these purposeful features allow for us to make a range of different edits.
This image also works well for a front cover for the digipak due to the fact she is directly staring into the camera and therefore draws the audience to look straight into her eyes.
The progression of the Digipak involves the creation of new media, whether this be imagery or graphics. For this reasons we have been planning a photo shoot, in which we wish to capture the imagery required for not only our CD cover, but also imagery that we can incorporate into our Website. We have looked carefully at what imagery is used within the R&B genre, and have created this Production Meeting Agenda, in order to make sure that we correctly represent the genre and fulfil our ideas within the shoot.
Before creating our digipak’s it was very important for us to create ideas in a wide range of different ways. In order to create an effective looking digipak we created a hand made material based college to gather a wider range of colors and design idea’s. My final college can be found above this text. I have Incorporated a range of pastel colour tones along with some pieces of nature along the way. I have incorporated nature due to liking the look of the art Nouveau movement which is based off what nature does such as not having many straight lines. I have chosen a more free flowing styled collage as it will allow for each idea to flow better along with seeing how these different materials work with one another. Although I am interested in a free flowing design I am wanting some organisation within the front cover of the Digipak.
Below I have created the first of my Digipak mood-boards. I have inserted over 20 different professional CD’s along with a range of different text’s and some different colours that I have found for inspiration for my groups own Digipak. This has helped me to be able to create a really strong and effective Digipak.