Social Media Page Draft 1 self assessment

https://drive.google.com/file/d/1-FFjhBp_VRad3slrEXrOv3uueib5_Oz8/view

What we can improve/add from teacher feedback…

  • Add more content (posts)
  • Caption stories to explain what is going on
  • When showing cross media convergence explain what platforms
  • Add the music video
  • Add the digipak images
  • Show the stars appearances to promote his music elsewhere – premier, radio etc…

Self feedback…

  • Content – Some additional teasers through posts and stories to promote the products. Using gifs to promote the D’yer wanna be a spaceman single.
  • Synergy – Add a merchandise store that is conventional to the audience.
  • Timeline – There is a sense of build up towards the release of the album done through teaser promotion images and stories.
  • Cross media convergence – Through a post the star has released his single and states that “its available on all platforms”
  • Promotion of live events – There is a post and a story showing his audience that he will performing at “Camden Calls”
  • A call to action –  There are links to ticket sales where the star will make a percentage as well as streaming platforms.
  • Ordinary/Extraordinary – There is an insight into the ordinary life of the star as we see in his first post of his outfit that he is showing off in his home surroundings, another aspect showing that the star is relatable and ordinary is shown in the story part of the page as he shares posts regarding mental health and politics.
  • Interaction/Engagement- The star will need to interact with fans in the comments as well as announcing livestreams.
  • Sell physical copies – Vinyls are very conventional to this genre
  • Issues & Charities – The star has gained a companioned image as shown though stories on the page sharing posts regarding mental health and politics, this also engages the audience as they may have the same beliefs.

Overall targets…

  • Add more engaging content
  • More promotion
  • Add more ways for the audience to interact

 

Timeline and marketing ideas

Above is a mock marketing campaign made to understand what order and what type of posts will be created on the social media page for my star. The idea of a social media page is so that the audience can react and interact with the star, this also links to Richard Dyer’s Paradox of the star as with the mixture of the posts in this timeline, the mixture of the posts show how the star is ordinary, this is the posts that link with the starts personal life as there is a post which shows an image of the star visiting his childhood home. However in contrast there are posts that shows the star in an extraordinary aspect, these posts show the music video and mostly the BTS as this shows the star in an aspect of life that many of the audience members wouldn’t be able to relate with.