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In order to make a magazine for a specific music genre, I need to understand their personal identity ( their likes and dislikes, preferences and interests) and what they enjoy, attracting them to the magazine. As a result of my research, my magazine will fit my target audience and give them what they expected.

To develop my understandings of my audiences demographics and psychographics I went on YouGove.com and researched music artists based around my music genre, collecting information about the fans that listen to the genre. I researched information such as:

• Their age
• Where the fans are mainly located
• What their interests are

Taking this researched into consideration, I created a tinder dating profile based around a typical consumer that would be interested in my specific genre of music.

Focusing forward, it is essential that I included the features of the uses and gratification theory, ensuring that my consumer understands my preferred reading and that they’re interested in the magazine, meeting the targeted audiences expectations.

Not only will my magazine will be full of entertainment, social reactions and education, it will also help the consumer build their personal identity.