As I’m making a music video, I need to understand the key assessment criteria for a successful music video. To develop some more understanding, I’ve analysed and deconstructed a previous student’s music video, giving me an idea of what needs to be included to make a top grade music video.

 

Mise-en-scence

In my opinion, elements of mise-en-scene are very strong in this video, from all of the props to the specific jewellery she is wearing. The costumes and props that were used all had hints of pink in them, amplifying the genre that was trying to be portrayed, giving the costumes and props clear meaning in the narrative of the video. The variety of settings adds excitement and dynamics to the video. As there is no real story line, a variety of settings was needed or else the target audience would lose interest.

Camera

In my opinion, there could’ve been a wider variety of camera angles used, especially some close ups. There was a decent amount of different shots used but they’re not very engaging for the target audience. To engage the audience more, there could’ve been more shots from the birds eye view setting in the music video as it would’ve added some more dimension to the video. Not only that, but I thought it was an amazing shooting location that should’ve been shown more in the music video.

Editing

The editing used in the music video was the weakest element in my opinion. This is because the editing of the clips didn’t really reflect the rhythm of the music, reducing the live performance effect that most music videos aim for. However, the editing of the colours throughout the video was done really well. You can see that there is a pink undertone added throughout the video, emphasising the genre that was trying to be portrayed. Furthermore, the editing of the star image’s lip-syncing was done well, successfully linking the video with the music.

Focusing forward, from doing this task I now have a clearer understanding of what is needed for a top grade music video. All technical production skills and music video conventions play an important role in making a successful music video.