When creating a digipak, I need to ensure that my target audience are provided with their preferred readings, interpreting my chosen genre’s basic conventions as well as developing on them, thinking thoroughly about what repertoire of elements I am going to change in order to weave my personal ideas into my work successfully, giving my digipak a USP, making it stand out from others.

 

As shown above, my partner and I have illustrated a mock up of our intended digipak to give us an idea if it is conventionally possible to create. In order to see if our ideas would compliment our chosen genre, we have added denotations and connotations to the mock up, showing the significance of the included props, as well as what colour themes we’re going to follow.

 

Focusing forward, when it comes to our first digipak draft, we will review our original ideas, making alterations where needed to match our target audiences preferred reading as much as possible, as well as conveying the appropriate repertoire of elements.