In order to produce a good marketing campaign with launch dates, sneak peaks, teasers and social interactions for the audience, a well thought out marketing timeline is needed in order to create excitement for the intended target audience, mathcing their personal identity building a strong brand face for my artist.

Each post it note has a date designated to when a post is going to be made on my social media page (Instagram), with information as to what is going to be posted, ensuring a variety of marketing strategies are used, for instance synergy. As a result of making a marketing timeline, my partner and I have a clear idea as to what needs to be worked on at what time, ensuring each post is to the best of our ability, including AIDA, our SMP needs to be attractive to our intended target audience, needs to catch our target audiences attention as well as interest.