Having a clear guide as to what needs to be included in your SMP to create a sense of attraction,interest, desire and a call to action is essential in order to be successful. Below is a table with a criteria of different social media features that help encourage a driven audience, helping to promote my star image and demonstrating a clear understanding of how to use a variety of different media communicators, such as Q&A’s/teasers/collaborations etc.
For instance, one of the criteria was ‘issues and charities’ where this has been portrayed strongly within my SMP. The use of a call to action was used when promoting my artists mechanise brand, highlighting the importance of shopping for eco-friendly products, raising awareness for climate change. Within this, cross media convergence was implied, tagging the organisation my artist collabed with, @peopletreeuk.
Focusing forward, I will continue to upload content on my SMP, ensuring the essential features in the table above are included, making sure there is enough content to create a drive of engagement for my intended audience, building a sense of excitement for when my artist drops her music album.