Having a clear guide as to what needs to be included in your SMP to create a sense of attraction,interest, desire and a call to action is essential in order to be successful. Below is a table with a criteria of different social media features that help encourage a driven audience, helping to promote my star image and demonstrating a clear understanding of how to use a variety of different media communicators, such as Q&A’s/teasers/collaborations etc.
click on the image to see the pdf attached.
For instance, one of the criteria was ‘issues and charities’ where this has been portrayed strongly within my SMP. The use of a call to action was used when promoting my artists mechanise brand, highlighting the importance of shopping for eco-friendly products, raising awareness for climate change. Within this, cross media convergence was implied, tagging the organisation my artist collabed with, @peopletreeuk.
Focusing forward, I will continue to upload content on my SMP, ensuring the essential features in the table above are included, making sure there is enough content to create a drive of engagement for my intended audience, building a sense of excitement for when my artist drops her music album.