Once draft one of our SMP was finished, me and my partner continued to upload content, whether that be stories, Q&A’s, collaborations,  ensuring our active audience are entertained, with the desire to keep coming back to our SMP and help promote our products. Attached below are screenshots of my social media page draft 2, as well as a screen castify of my SMP that my teacher has done.

Link to website- Instagram.com/rileybrownofficial/

Continuing from the success criteria in my draft one, my teacher has done a screen castify on my SMP, providing me with constructive criticism, highlighting where me and my partner have excelled and where there is more room for improvement.

Positives:

• Cross media convergence has taken place- having an appearance on Heart-FM.
• Collaboration with different artist
• My artist’s personal identity has been represented strongly through her beliefs towards climate change, this creates an ideology of band/artist.
• There is a look/brand face to the social media page, the colour scheme is neutrals, soft pinks and blues.
• Our star’s image can be seen as ordinary and extraordinary

 

EBI:

• A teaser for my artist’s music video needs to be released to help build that  excitement and tension for the target audience.
• More calls to action- links to websites need to be released as well as more    interaction with the audience, such as competitions,giveaways etc.
• Try to include some examples of Guerrilla marketing
• Try and cover as many different platforms as possible

 

My partner and I have managed to create a coherent page layout, creating a strong brand and image for our star. Focusing forward, the feedback given by my teacher will be what me and my partner will focus on mostly, implying calls to action more, creating that sense of entertainment and involvement for my target audience.