To give us an idea of what we are going to include in our digipak and social media page, my partner and I created a slideshow, looking into similar artists to our chosen genre, gathering ideas as to what needs to be included (generic conventions, our products USP, other competition in the market, our audiences demographics and psychographics) to satisfy our target audience and minimise the text being rejected. Furthermore, each aspect of my brand needs to have continuity, using integrate advertising to promote my social media page, digipak and launch of my music video. We also created a mission statement, trying to sell our product as well as possible in a short number of words.

 

Focusing forward, I will bare this in mind as a guide to what will be included in my product, ensuring my work is the best to my ability and is well thought out.