When our shoot day arrived, as a result of our narrative photo board and production meeting agenda, our day ran really smoothly. We managed to get all ‘money shots’ that we aimed for and a wide variety of different angled and distance shots. During the shoot, everyone took a turn with using the camera (apart from me as I was the actor), demonstrating we are all capable of using the DSLR camera.

WHAT WENT WELL:

• We followed our narrative photo board, ensuring no essential shots were missed out
• The lighting in our shoots was amazing, it helped emphasise the ‘professional’ feel to our music video we were after
• The model’s performance was confident and mature
• We managed to use our time effectively and not mess about
• We gathered a wide variety of shots such as; ped,tracking shot, birds eye view etc.
• Everyone in the group contributed a significant amount, resulting in the day running smoother

IMPROVEMENTS TO BE MADE:

• In some shots, you can see the lights in the background which needs to be removed/cropped out
• We need to gather some for extreme close-ups of the model to portray the narrative sequence more effectively
• We need to ensure that when we are filming, people/objects can’t be seen in the background of the shot
• In our second location shoot, our performer will need to show more emotion as the scenes are full of emotion
• We need to get a shot of the performer walking out the door to go to the party as we were unable to shoot it at our second location

Focusing forward, we will take into consideration the improvements that can be made in our future shoots, ensuring our music video is the best of our ability and always aiming to have a wide variety of different angled/distance shots to help portray our narrative sequence as effectively and possible.

To help create narrative sense, structure and themes within our music video, collectively we have created a narrative photo board/shot list to give us a guide as to what variety of shot distances we need, what aspects of MES need to be included in each shoot location and where to include cut to close ups.  The whole point of a narrative photo board is to film to edit, we need to ensure we have clips of a wide variety of distance and angled shots so that we have plenty of room to play around with shots, ensuring we get those ‘money shots’ and that every location shoot is of its best quality.

Featured in this shot list are detailed slides with what repetoire of elements will be conveyed in each location shoot (props, costumes, make-up) as well as specific shots and reaction shots.

Focusing forward, when it comes to shooting our video over the summer, we will refer to this narrative photo board so we know what exactly what to include in each location shoot, ensuring our music video is made to our best ability.

Just like our first shoot, we have created a risk assessment to outline the possible risks that could occur during this second shoot. By outlining the possible risks, it gives us an idea as to what to avoid when shooting, minimising risk to our health and safety.

 

To ensure our second shoot runs smoothly and we use our time effectively, as a group we have made a PMA (production meeting agenda) to give us a guide as to what we need to prepare, bring and portray during the shoot. The whole point of a PMA is to ensure the repetoire of elements are portrayed to a good enough level that the music video’s brand image is sold effectively, giving the target audience what they expect.

During the post production process of our music video, we use premiere pro to edit our music video. Below is a rough cut of our first shoot, we did this to gather a rough idea of what it is like using premiere pro so our final cut will be the best of our ability. Once we understood the basics of premiere pro, we attempted to edit to the beat, match up the star performers lip syncing and use a wide variety of different angled shots.

WHAT WENT WELL:

• The timing of our lip syncing matched up well with the music video
• Our star image was portrayed effectively through emotion, affection and fun
• When editing, we managed to edit to the beat and vary the screen time of each       clip
• The repetoire of elements was portrayed effectively for our chosen genre       through costume, MES, lighting, direct mode of address and acting
• Me and my partner are capable of editing our clips on premiere pro as we understand the apps programme
• We managed to gather a variety of shots that will help keep the audience entertained when watching the music video

IMPROVEMENTS TO BE MADE:

• In some of our clips the lighting could have been better, resulting in us having to use different tools on premiere pro to improve it
• Even though our lip syncing matches up well, in some clips it is a tiny bit slow
• Now we have the basic rough cut of our music video, we can begin experimenting with the different effects on premiere pro
• To keep the audience interested, we need to vary the screen time of different clips
• Ensure that the quality of our music video is good enough (use premiere pro to sharpen our clips)

Focusing forward, now we have the basics down of how to edit our music video, we have a rough idea of the success criteria for our next shoot (narrative), as we know what to avoid doing and what needs to be done to make our music video the best of our ability.

As a result of our organisation prior the day of our shoot, we managed to achieve all the ‘money shots’ we aimed for, as well as play around with different types of shots. As a group, we collectively ensured we had all the essential equipment we needed before reaching our location, (camera,tripod,costumes and props) guaranteeing that there is minimal room for mistakes.

Our day went quite smoothly, we didn’t forget any equipment or costumes and our setup ended up reflecting our chosen music genre very well. Our shoot included me, Freya, Nila and Aoife. During our shoot at Saints Bay, we managed to record the song fully from a variety of angles, including the ‘money shots’ and other fun angles. After our shoot at Saints Bay, we all drove in Freya’s car to Forte George for our second location shoot.

WHAT WENT WELL:

• We successfully managed to shoot a variety of different shots (long-shot, mid-shot, up close, pan, low angle, high angle etc.)
• Every member of the group cooperated appropriately
• Our star image’s acting and costume helped portray our chosen genre effectively
• We used our time appropriately and effectively
• We had various locations at Saints Bay that we used to bring an element of     excitement to our video, ensuring the audience don’t get bored
• When arriving at the shoot location, every group member came prepared, making our day easier

IMPROVEMENTS TO BE MADE:

• In a few of our shots, you can see one of our group members in the background
• We should of used the tripod more as some shots are shaky due to the camera being hand held
• When shooting our narrative performance, we want to use more props as very little were used in this shoot
• The lighting in some shots was too bright, washing out our star performer and resulting in us not being able to see the star performers face
• Although all ‘money shots’ were takin, we could of done with getting a wider variety of shots
• Because of the location of our shoot, the wind was very strong causing the performers hair to cover her face

 

Focusing forward, as a group we will collectively use this feedback as constructive criticism, knowing what to avoid in our second shoot and what to improve on. As our narrative shoot is indoors, a lot of these improvements won’t apply to this shoot however, being aware of specific improvements that needs to be made shows understanding of the criteria for a successful music video.

 

 

 

 

 

IT’S ALL ABOUT THE STAR IMAGE!

To ensure our star image is portrayed effectively and meaningfully within the music video, we as a group collectively created a canva board based around the artist that performed out chosen music video, gathering background information to see how they’re portrayed as an artist over various different media texts.

HOW EMELI SANDE IS PRESENTED OVER DIFFERENT MEDIA TEXTS

In this task, my group gathered a variety of different media appearances that Sande has featured in, in order to gather a more detailed background on her star image. Included in the canva above is: news articles, magazines, TV appearances  and quotes from various social media platforms all based around Sande. I have learnt that Emeli Sande is a member of the LGBTQ+ community, labelling herself as a bisexual. As she is very proud and open about her sexuality, her star image can be seen as a role model to look up to, showing confidence within herself and bravery around the topic, helping others in similar situations to be comfortable within themselves. Sande has openly said on the media that she’s “happier than ever” after coming out and talking publicly about her falling in love, portraying to her fans her strong feelings towards the topic, conveying her star image as powerful,leading and an inspiration.

Correlating to digitalisation within the music industry, Emeli Sande is able to present herself through various social media platforms, such as Instagram. In today’s age, social media plays a significant role in distributing content and interacting with your fans/target audience in an efficient and effective way. As a result of digitalisation, Sande has gained a total of 408k followers on her Instagram account, giving her the opportunities to promote her star image through this. For exampe, Sande used the hashtag ‘#brightersday2022’ not only promoting the release of her new song, but also promoting her work in a positive manner, widening her target audience, trying to gain a younger audience. Further more, Emeli Sande has collaborated with the well known artist Labrinth, producing the song ‘Beneath Your Beautiful’ gaining positive publicity for both artists, gaining a wider target audience and a positive impact on their star images.

Sande’s star image is usually portrayed as classy and graceful as shown in the images above, giving her star image a sense of wealth and importance with a sense of confidence and morality when she appears in vibrant, bright colourful clothes. This allows her star image to be portrayed as ‘real’ and inspirational, showing her true personality through the professionalism of the music industry, presenting herself as a good role model within the music industry.

HOW WE WANT OUR STAR IMAGE TO BE PORTRAYED

When we produce our own music video, we want our star image to be portrayed in a similar way to Emeli Sande, as well as including our own ideas/aspects. We want our star image to be represented in a positive manner in order for our brand package (music video, digipack and social media page) to follow the basic conventions of pop genre; bright, bold colours however, with a sense of emotion and mystery. Our star image will be represented through the repetoire of elements in our music video; mise-en-scene, low&high key lighting, editing, cinematography and camera angles. For our star image to be portrayed in an effective way and gain our target audiences attention, as a group we will follow the basic conventions typically found in the pop genre, ensuring our star image is portrayed correctly.

OUR PRODUCTION MEETING AGENDA

To prevent confusion among our group when it comes to filming, we collectively created a PMA (production meeting agenda) to give us a guide as to what to bring to our first shoot. Within the PMA, we included specifically our planned out costumes,make-up,props and what settings we will be shooting at. We plan to shoot over three different locations, ensuring we include high-key lighting to give a professional and energetic feel towards our music video.

 

 

OUR RISK ASSESSMENT

To minimise levels of risk when shooting our music video, as a group we collectively evaluated possible hazards that could occur, creating a safer environment to shoot in.

 

To gather feedback from our teacher to ensure our music video plan is effective and easy to replicate, we had a discussion about our final pitch, gaining positive feedback and helpful criticism. During our discussion about our vision, we went over our planned narrative structure and type, MES and performance to ensure that they fit with our chosen genre and effectively portray our star image. By having a discussion with our teacher, it has given us targets to aim for, allowing us to replicate our final plan in an organised manner.

OUR SLIDESHOW WE PITCHED TO OUR TEACHER

A VIDEO OF OUR PITCH/DISCUSSION WITH OUR TEACHER

POSITIVES FROM OUR PITCH:

• Our chosen locations for our shoot are specific and conventional to our chosen genre.
• As a result of our detailed planning, we will be able to portray our narrative effectively.
• During our pitch, we were able to expand on our ideas as our teacher challenged us on our plan, making our ideas clearer and easier to portray.
• Our chosen song choice correlates well with our narrative structure.
• Aspects of MES (our costume ideas) will help get our narrative across to our target audience effectively.

THINGS TO IMPROVE ON:

• Consider having a different performer to the singer to prevent confusion during the production of our shoot.
• Before our actual shoot, we need to ensure we have planned costumes and props to help our shoot run smoothly.
• Try to stick to one clear narrative to prevent confusion and an indistinct portrayal of our narrative.
• When filming our party scene, we need to make sure all participants are fully prepared, this means having organised outfits and props ready.
• To ensure that there are three clear, distinct different scenes in our music video.