The adverts included in my magazine

I chose these adverts because…

In order to choose the perfect adverts which will appeal to my target audience I referred back to my audience profile and also did some research on YouGov.

My audience profile described my target audience hobbies to be watching Netflix and drinking alcohol. I paired the Netflix and the wine advert because they go together perfectly. My target audience is classed B on the social class ladder and psychographics are Renaissance women who are active, caring, affluent, influential. Their ideal night would we relaxing on the sofa reading a magazine or watching a movie with a glass of wine.