Below is the first draft of our SMP…

The first draft of our social media page is coming together nicely, we have already made a lot of progress with our posts and have also done a lot of behind the scenes work on creating highlights for her profile which are engaging and correlate with her star image in order to give the profile a more personal feel.

Reflection…

So far we have posted about her feature on vogue magazine and publicly launched her new skin care line with the brand PIXI. Doing this has benefitted us by exposing our star to a wider audience which associate with these brands and also fulfilling our own audiences expectations as due to our research we know that these are the kind of brands they love. We have also included some behind the scenes content in order to keep our star relatable and show off the more ordinary side of her image.

Also we have just launched her merchandise on our most recent post which includes a link to the website in which it can be purchased, this creates a call to action which will hopefully encourage our audience to consume more of our brand as it becomes apart of their personal identity.

We have also introduced highlights to her page which is a good way to encourage engagement from our audience who are looking for ways in which they can interect for example our ‘Q&A’ highlight enables our audience to ask any questions they may have for our star such as what she does in her free time or about tour dates and merchandise drops. Also we have included a highlight that is called ‘manifestations’ which shows our stars interests and beliefs, it shows that she is a spiritual well rounded individual which is apart of her star image that the audience can hopefully relate too.

Moving forward we need to release our tour poster and tour dates and following that make a post for the release of the album.

Self Assessment…

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