Shoot Evaluation

Overall, me and Claudia are happy with how our shoot went, we managed to get a good range of shots for our digipack. We experimented with various angles to try and capture the best shot possible. We are now going to edit our final/ favourite images on photoshop in order to make them the best we can.

Our Mission Statement- The Package Brand

In order to make sure our digipak meets the right requirement of reaching out to our target population and bringing our audience in we created a mission statement. On our mission statement we reminded ourselves on who our audience are so that we can appeal to them correctly. We then thought about how we want our audience to respond to the media, who the competiton are and then what makes our brand unique. From gathering all this data we were then able to complete a mission statement for our artist. This will help when making our digipak as we will be sure to include aspects which reinforce the star image and draw the target audience in.

Branding Moodboard

Made with Padlet
Shown above is my moodboard for my digipak, I developed this using padlet and collected ideas of conventional colour schemes, fonts, acting, costume, graphics/illustrations, props, star images and editing of other digipaks for my genre on Brit-pop. Collecting these ideas will help me when designing my digipack as I will have a clear idea on how to represent my genre best to draw in the target audience.