Timing is essential when it comes down to a marketing campaign. A well planned, chronological structured marketing campaign includes teasers, published launch dates, sneak peaks, upcoming events, building a climax of excitement and relevant information regarding the star. In order to build a professional platform and target audience for our star we carried out market research within the music industry to get an insight into how pop celebrities use instagram to promote their products and excite their audience on a social media page through a single post.
Below I have inserted our marketing campaign that includes 12 posts and relevant stories. We have decided to use the platform instagram, as the majority of popstars within this genre use it daily because it attracts a wider audience. Within these posts we ensured that we will be using guerilla marketing, synergy, social interaction, cross media convergence and personal identities. The content we will be creating will include these elements through marketing advertisements, tour poster, music video, album teasers, Q&A’s, branded merch and events. this all supports in creating awareness for our star as well as other brands whilst giving the audience a representation of our star image and her personality.
By creating this timeline we were able to think about the content we want to create and how we would incorporate the technical conventions of a social media page. This allows my group and I to understand how media is represented digitally and how successful it is. Each post we create aligns with upcoming teasers and information allowing it to flow coherently keeping our target audience engaging and intrigued.