When it came to creating our digipak, we realised we didn’t have enough images that were engaging and personal. Most of our images contained our model with sunglasses on, as a result of this we took the opportunity to do a reshoot where we would also include the pearl necklace, as this is a key element of our music video and is important to keep the theme coherent throughout our products.
We found that these images also fitted better with our genre of pop, as from our research we learnt that models looking directly into the camera was a conventional feature.