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This shoot was very succesful. We managed to capture a large variety of shots to fully capture the vision we have for our star. We will be able to implement these photgraphs into both our digipak and our social media page.

To fully understand the process of creating a digipak, I created this slideshow to understand further the conventions present in the indie genre.

This slideshow has shown me the blueprint for how to implement the technical elements of a digipak whilst also keeping conventional to my genre to make sure I portray the correct star image.

Production Meeting Agenda

RIsk Assessment

Above is the PMA and Risk Assessment for our Digipak shoot, we have planned costumes and a location that will convey our indie genre.

To construct our performers star image and brand, we created a padlet to convey the conventions of our genre, including albums, social media posts, photoshoots and graphics. This has allowed us to decide on our repetoire of elements that we will be inspired by when producing our digipak.

This task has given us a vision of what we should aim to achieve when creating our digipak, to make sure that the design is conventional but unique so the audience does not reject the text.

Throughout the course of our research Izzy and I have come to the conclusion that are target demographic will be ~15-24 years old. When creating our digipak the idea of a relatable and personal star is going to be a consistent theme, our artist will be an example of what a regular person can do through hard work.

Our mission statement is based largely on our USP. When producing the digipak we must create content that is convetional yet unique to ensure our audience does not reject the text.