A good marketing campaign starts with teasers, publishes launch dates, offers sneak peeks, offers interactive experiences, builds the excitement through a series of events, building to a climax which is…the album launch.
I created a chronological timeline of what I will post and when. I will use Instagram to post on and use post it notes with the specific:
Posts, video, gifs, memes, live-chats, promotions, interviews, teasers, merchandise, tickets, endorsements, events…etc
I will make a minimum of 10 exciting, purposeful posts.
I will take a photo and then I will start populating, designing, crafting my page for Draft 1.