Below is a plan for the type of posts we want to include on our Instagram and the order we want them posted. The way we have planned these posts will help us attract, interest, desire and make our fans follow us as our artist carries his journey. This will help build a community around the artist and increase social interaction. We want to be able to inform and promote as well as have an informal approach to keep the audience engaged and interested.

The timing of a marketing campaign is very important as having an order can help with teasers, publishes launch dates, offers sneak peeks, offers interactive experiences, builds the excitement through a series of events, building to a climax which is one of our final post being the album launch and maybe even merch to follow.

We are trying to increase excitement towards our release date by giving teasers and sneak peeks behind the scene to engage our audience and keep the posted on the biggest dates and action.