Category: Social Media Page

This is my Draft 2 social media page –

From Draft 1 and my teacher’s feedback I have made improvements, this includes:

• Changing the bio to promoting just the album
• Adding collaboration to the Drake quote to engage the audience with our artist
• Adding the date and caption of the quick clip of the music video
• Adding more to the vibe caption and more about the drink (the star seems ordinary)
• Adding Album dates (call to action)
• New meme and emojis
• Adding a tweet from another artist
• We added the UK Charts number 1 hit
• Using fewer shots for the post before album cover so that it engages the audience
• Creating a shorter link for the music promotion
• Changing the merch post (last post) so that it has the album cover and follows up from the great album

This is my Draft 1 Social Media Page –

Below if you click on the post you can see some the captions:

I have embedded the social media page to this screenshot –

I have included:

• #hashtags and trends
• Emojis
• Frequent Posts
• Bio
• Cover Photo
• Quotes, Captions, Videos, IGTV
• Promotional aspect (Artist)
• Filters
• Double picture posts (swipeable posts)
• Pinned locations

Overall I feel like my social media page went well. I have included a range of posts, from the star looking ordinary on holiday to the stars music video and album cover being extraordinary. I have included the typical conventions of a media page and the specific content such as the bio, captions, cover photo, pinned locations. I have promotional aspects for the artist such as synergy through the merch and brands such as Cernucci. I also used hashtags and tagged accounts which the artist collabs with. By being able to have IGTV videos, emojis, comment and interaction of fans with new posts and double picture, swipeable posts, this allows the audience to see the stars frequent posts and keep updated and engaged. The timeline and order of the posts allowed a build of the sense of excitement towards the release of the album. Furthermore, the cross-media convergence used from linking to Cernucci and their brand quotes from other legends and idols of the star and also birthday posts to friends who have helped along the way. 

Focusing forward to my second draft I would like to add a link to Spotify and Itunes and so that the audience can view the music full on other platforms from the comments and the bio, this provides a better call to action for the audience to engage. I would also probably add a live performance post to hype one of the songs and keep the audience engaged through the promotion of live events. I would also like to focus on adding the album from cover to the merch, which means that maybe the merch post should be put after the album so that it doesn’t spoil the cover. 

We then received feedback from our teacher:

This is what the feedback included:

Positives –

• Hashtags to brands e.g Cernucci (synergy, endorsements)
• Likes the memes
• Likes IGTV Music Video link
• Likes the birthday caption/behind the scenes pictures
• Likes the location tags (Cuba)
• Likes Monday Motivation (engagement of the star)

Improvements –

• The link at the top to take you to the album/music on Spotify/Itunes/tidal in bio
• Link the music on the album cover post
• Shoutout to cernucci in the lead up to the album
• Merch image needs to be changed (branded items)
• Develop meme comment
• Single changed to the music video (add more shares)
• Snippet/ Add release date/ Album Date
• Maybe use Tyler and a quote of his

Below is a plan for the type of posts we want to include on our Instagram and the order we want them posted. The way we have planned these posts will help us attract, interest, desire and make our fans follow us as our artist carries his journey. This will help build a community around the artist and increase social interaction. We want to be able to inform and promote as well as have an informal approach to keep the audience engaged and interested.

The timing of a marketing campaign is very important as having an order can help with teasers, publishes launch dates, offers sneak peeks, offers interactive experiences, builds the excitement through a series of events, building to a climax which is one of our final post being the album launch and maybe even merch to follow.

We are trying to increase excitement towards our release date by giving teasers and sneak peeks behind the scene to engage our audience and keep the posted on the biggest dates and action.

Below is a screencastify from Khalid’s Facebook page, we chose him because he follows the same genre of our star. After looking through the stars page, we deconstructed his professional social media page, which gave us an insight on what we should look into doing for ours. We looked at the Uses and Gratification through Blumler and Katz and the integrated advertising in order for the star to get his albums/videos viral.

Following up from the task of connecting the definitions to the social media terms. We then looked on Facebook for an artist similar to our own, which focused on the RnB genre and then took screenshots of their page and focused on the key terms we just learnt. This was important in order to look for design, promotion and using Facebook pages for information.

Below I analysed the artist Usher’s Facebook page