Digipak Draft 3
We have decided to re-design and follow a new approach for the two inside panels. The disco balls were a perfect addition to the digipak, linking in with the music video and brand, reflecting utopia and a self-fashioned identity. The Doc Marten boots emphasize the grunge and rebellious style of indie pop. The third pane represents the star’s vulnerability, elegance, and grace.
To further develop our digipak for the final draft, we carried out research to identify which genre the digipak reflects best in hope that it’d result in successfully representing our chosen genre.
Originally, we wanted our digipak to encode the indie pop genre. However, we have an understanding that there is a radical mix of generic elements on our digipak. The appearance of the digipak has a clear blend of genres, including pop and disco.
Focus Forward
Overall, we have represented our star and genre adequately and so shall reflect on the improved formatted design positively. Inserting our digipak design into a CD case appeared super helpful as it allowed us to physically see our ideas for the digipak visualized in its product and to identify if images didn’t align properly. As a group, we have established some minor adjustments that need improving, for example; there is a slight difference in the colour correction of the pink/purple images so we will use photoshop to change this and the lyrics on the inside panel are repetitive so we will vary the lyrics using the song.