The Look Book – the package

After completing the task on creating our mission statement slideshow we now had to create a Look Book as a group to portray all of our ideas for what we would like to aim and achieve to do for our digipak. This was to show what fonts, inspirations, ideas and colours we think work well and would like to use.

Below is our moodboard/Look Book:

Made with Padlet

Reflection:

This was a very useful task as we were able to cooperate as a group to put in all our ideas and thoughts and put it up against what our possible competition may be. When looking at album covers we found that they are all quite colourful or have pops of colour to draw the audience to the branded album.  Another thing we found while researching our genre was that in the social media pages the artists like to promote their album and themselves to target their audience and increase fame. This is something we need to think about. All this research is useful as we now have a better insight as to what we want to do with both our digipak and social media page to make it successful.

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