‘AIDA’ – The most important acronym!

Your print work should aim to:

• ATTRACT THE AUDIENCE
• ENGAGE THEIR INTEREST
• CREATE DESIRE
• CALL TO ACTION

TYPOGRAPHY = FONT

There are basic typography rules that you will need to know and basic colour combinations too – red on green?  too many fonts not from the same family? serif or san serif?

IMAGE COMPOSITION & PAGE LAYOUT

• Think about composition and how the eye moves around the page.
• How does the image integrate with the design elements on the page?

Follow these basic rules and you won’t go too far wrong.