This is your chance to shine now. This is your chance to put all your technical skills with Indesign and your knowledge and understanding of how font, colour, images and language can help communicate a story.
BRIEF
A client has come to you with an image of themselves as a performer. Their style of music will belong to a particular genre. They want you to design a poster for an A4 page in a magazine, advertising and promoting their forthcoming tour. You must include the following:
- Name of artist
- Name of the Tour
- Dates and Venues
- Other information like: where the album can be bought/downloaded, tickets available from and prices etc.
Moodboard reflection:
Why not use this tour poster presentation as a start for inspiration or look at the previous presentation? After doing your research, reflect on how the colour palette is used across various examples, reflect on the fonts used and use the terms conventional in your analysis. Remember, you want your product to be ‘the same but different’ to be ‘conventional but unique’ so that your audience not disappointed.
Consider AIDA – attention, interest, desire and action.
Look at this presentation of CD covers that relate to specific genres and you will see how ‘conventional’ the colour palettes are for each individual genre. Make sure you too follow the conventions but create an innovative and eye catching poster.
Remember, doodle, muse and research before you open up your Indesign.
Poster reflection: How is it conventional? How is it unique? What about it addresses AIDA? What do you like about it and what didn’t work as well as you had hoped?