How does your product engage with audiences and how would it be distributed as a real media text?

Task:

A screencastify commentary on how your magazine engages audience and how it might survive in a digital media world.

You must address the following questions:  (There is a template in Classroom for you to use.)

1. Introduce your magazine, name, genre…
2. Describe your brand values / mission statement?
   • How will your magazine be distinct from or similar to others?
3. Who are your target audience?
   • Use Yougov, image and profile + other details FROM THE Young and Rubicam sheet below – tribewired etc.
4. Why would that audience buy your magazine?
   • Link to Uses and Gratification or AIDA…You should have @ 8 different specific elements that address B and K ideas and AIDA’s elements.
5. Who would you want to work with to distribute your magazine?
   • Which of the big magazine groups would you like to distribute your magazine?
   • How does your magazine fit with their existing publications?
6. What sort of advertiser would you hope to attract?
   • Link to your two selected ads & explain.
7. What strategies do you have for distribution? How will you link your print content with online content?
   • Refer to your Media Ecology essay where you have lots of ideas on how a traditional print version of your magazine would work and how a digital online version would work.

How can a print magazine survive in digital world?

• • Some answers & thoughts 
    1. Increasingly sensational celebrity gossip stories – Churnalism (cheap and easy)
    2. Freebies.
    3. Reduce cover price (free) & rely on ad sales.
    4. Link to enhanced digital content on website.
    5. Employ social media to promote our brand.
       • Audience participation & interaction (Uses and Gratification)
    6. Link digital content back to print, whet the audience’s appetite, require the audience to buy print version to get full details.
    7. Use a paywall for online content.

Making The CCR Presentation

Using your flipsnack magazine, record your voice over whilst flipping the pages as screencastify records your response.

• You will need to use your Laptop with a built in mic to record this.
• You should endeavor to ensure that you use the ‘pointer / pens tool’ when referring to elements of the magazine and ensure that you are turning the pages as and when appropriate.