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A Slideshow on Marketing
A talk through the slide show.
Glossary of Terms:
- Marketing – Creating awareness and buzz around a product
- Advertising – Paying for space in media products to place your message
- Public Relations – Maintaining a favourable public image
- Promotions – Positive representations of a product in a range of media
- Branding – Sell a lifestyle, not the product.
- Owned Media – Media content / platforms owned by the advertiser / group
- Bought Media – Buying space in other media outlets / platforms
- Earnt Media – Getting your promotional message spread by others
- Viral Marketing – Earnt media – Using social media platforms to spread a message
- Guerrilla Marketing – Surprising or unconventional methods of getting the message across
- Synergy – Two or more products working together to create a greater combined impact
- Cross Media Convergence – Similar to synergy, different media forms (music & film) working together to promote each other.
- Word of Mouth – Best sort of marketing there is.
- Traditional Advertising – TV adverts, posters, radio ads, newspaper / magazine. Still very powerful & expensive to buy!