A Slideshow on Marketing

A talk through the slide show.

 Glossary of Terms:

1. Marketing – Creating awareness and buzz around a product
2. Advertising – Paying for space in media products to place your message
3. Public Relations – Maintaining a favourable public image
4. Promotions – Positive representations of a product in a range of media
5. Branding – Sell a lifestyle, not the product.
6. Owned Media – Media content / platforms owned by the advertiser / group
7. Bought Media – Buying space in other media outlets / platforms
8. Earnt Media – Getting your promotional message spread by others
9. Viral Marketing – Earnt media – Using social media platforms to spread a message
10. Guerrilla Marketing – Surprising or unconventional methods of getting the message across
11. Synergy – Two or more products working together to create a greater combined impact
12. Cross Media Convergence – Similar to synergy, different media forms (music & film) working together to promote each other.
13. Word of Mouth – Best sort of marketing there is.
14. Traditional Advertising – TV adverts, posters, radio ads, newspaper / magazine. Still very powerful & expensive to buy!