Digipak conventions

KEY TERMS:  convey, suggest, represent, show, highlight, infers, highlights, technical conventions/forms (barcode, copywrite, tracks etc)  etc, denotations, connotations, star image, genre.

We now need to have a look at how digipacks  are designed to work alongside videos to support the promotion of a new album.

Media Form & Conventions

Key questions to consider on digipack covers.

  • What do they have in common?
  • What are the forms (technical elements for all CD covers)
  • What are the generic conventions (designs particular to that genre of the music)?

Here are our notes on the form & conventions of a digipack. Read them when you get stuck or looking for inspiration.

TASK

Now you must find a digipack cover from the same genre as your music video (not your actual artist – find another artist from the same genre)  and annotate it for the forms and generic conventions. This must be uploaded to your blog. Make it detailed and use the terms from the sheets below. Try and find the back of it too, that would be great for some of the technical forms i.e. bar code, publisher logo etc.

You should focus on: images, graphics, illustrations, font, colour, technical conventions (bar-code, parental advisory, album title on spine, tracks on the back), register of copy, mise-en-scene, composition, intertextual references, how does the cover communicate meaning, denotations and connotations, image manipulation, filters, generic conventions, how can it be ‘read/interpreted’ by an audience, star image, meta-narrative, representation?

Example Analysis

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