Social Media Page – Key terms and Technical Conventions


Technical conventions, social media platform, marketing campaign, promotion, awareness, target audience.

Let’s remind ourselves of the Brief.

A promotion package for the release of an album, to include a music video (major task), together with a social media page for the band and a digipak for the album’s release (minor tasks).

So now it’s a chance to PROMOTE the release of the album and the music video through designing and populating a Social Media Page.



We are going to use PAGES in FACEBOOK  page or an INSTAGRAM PAGE. You choose.

You will need to create individual pages from your accounts and then you can populate the feeds with the same content that you work on together.  You can create a group instagram page with no problem but if you want to do Facebook, then create your own page on your own login.

Due to possible privacy issues – YOU MUST TAKE REGULAR SCREEN SHOTS OF YOUR WORK.  You will also need these to do a screencastify on so save them carefully and label them well.

THIS WILL ALSO MITIGATE THE POSSIBILITY that the examiner may not be able to view the page.

So, the terminology, the technical conventions of a social media page on Facebook are really important to understand, apply and use in your work.

Task 1 – individual task

  1. Take some screen shots of a Facebook page from an artist, similar to your own.
  2. Annotate the screen shots with the key terms that you now know are important when talking about, designing and using a facebook page for promotion. Many of the terms are relevant for all social media platforms.

Find at least 10 of the terms.

Do very brief explanations of the terminology and these technical conventions.

An example – Work in Progress

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