Listen to Mr Gregson introduce this penultimate module for the exam.

Task 1:

As usual the tasks for the week will be laid out here and will correspond to classroom and MILK.

• Task 1: Listen to Mr Gregson’s intro to Media Regulation – make notes – 30 mins
• Task 2: Who are the main regulators? Complete the worksheet – 1 hour –
  • • TO SUBMIT CLASSROOM:
• Task 3/4: Who are the ASA?  Listen to presentation, study the infographic and read the notes on its history – make notes and learn the key terms from the glossary – 1 hr.
• Task 5: Why have these adverts been banned?  –  1 hour –
  • • TO SUBMIT CLASSROOM:
• Task 6: Summative Task: 500 word submission  – 1.30  hr. –
  • • TO SUBMIT CLASSROOM:

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Task 3 + 4:

THE ADVERTISING STANDARDS AUTHORITY MISSION STATEMENT:

• Legal, Decent, Honest, Truthful
• What the Advertising Codes say (in summary):
  • No advertisement should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.
  • Marketers must hold documentary evidence to prove all claims, whether direct or implied that are capable of objective substantiation.
  • Marketing communications must be obviously identifiable as such.

Notes on its history.

Key terms and glossary of definitions about regulation/adverts.