So how do you link the Big Ideas –
NOTHING NEW, NOTHING TRUE AND NOTHING CERTAIN
to the ‘trickier’ concepts of how Postmodern media:
- Challenges the audience/text relationship
- Plays with the Conventions of Representation/Manipulates Time and Space
Nothing is new, nothing is true, nothing is certain.
Intertextuality (pastiche/parody) - if you don't get the reference - if you are not culturally competent - you don't get the text - an exclusive club. Loss of Historical Reality - audiences view the representation more valid than the reality Self-reflexivity - presenting the pretence and buying into it is usually all that is required - when the pretence is exposed by breaking the 4th wall or showing the text's construction (cameras etc) then that relationship is challenged Hypereality - the audience are challenged to discern reality from constructed reality (reality TV, social media etc). The Shadows on the wall are reality. Consumer Culture - the audience becomes consumer - often unwittingly so 'hoodwinked' on the reason for the text Hegemony - the true purpose of a text is often disguised for other purposes. Ulterior motives - audience/buyer beware! Grand Narratives/Absolute Truths - what audiences expect is no longer certain - everything is challenged, played with.
Representation/Time and Space
Nothing is new, nothing is true and nothing is certain
Self-reflexivity - time and space is destroyed - time and space is confused. Intertextuality - copies and references texts from other times, places. Loss of historical reality. Hypereality - what is reality and what is a representation of reality (social Media/Reality TV). Shadows on the wall. Grand Narratives/Absolute Truths - challenged, played, subverted - all that we know to be true is no longer true or certain. Mini-narratives - everyone's truth is valid so everyone's representation is valid.