My Tour Poster

This is your chance to shine now. This is your chance to put all your technical skills with Indesign and your knowledge and understanding of how font, colour, images and language can help communicate a story.

BRIEF
A client has come to you with an image of themselves as a performer. Their style of music will belong to a particular genre. They want you to design a poster for an A4 page in a magazine, advertising and promoting their forthcoming tour. You must include the following:

  • Name of artist
  • Name of the Tour
  • Dates and Venues
  • Other information like: where the album can be bought/downloaded, tickets available from and prices etc.

Why not use this tour poster presentation as a start for inspiration or look at the previous presentation?

Consider AIDA – attention, interest, desire and action.

Look at this presentation of CD covers that relate to specific genres and you will see how ‘conventional’ the colour palettes are for each individual genre.  Make sure you too follow the conventions but create an innovative and eye catching poster.

Remember,  doodle, muse and research before you open up your Indesign.

Selecting and Extracting Part of an Image

PHOTOSHOP

A key skill to learn in Adobe Photoshop is how to select an area of a photo.

You will do this to extract an element of the photo to be taken somewhere else or to apply an effect to that area of the image alone.

Or visit our Faculty of Arts website, where Serena has collated a simple ‘how to guide’ on how to extract an image from Photoshop to use in Indesign.   

or see the final page of this presentation for another way.

This is controversial, but you may want to ‘change’ the way your model looks.  Think about the impact this has and how it can relate to Media Ecology – can we really trust what we see today?

 

The Basics of Graphic Design

‘AIDA’ – The most important acronym!

Your print work should aim to:

  • ATTRACT THE AUDIENCE
  • ENGAGE THEIR INTEREST
  • CREATE DESIRE
  • CALL TO ACTION

TYPOGRAPHY = FONT

There are basic typography rules that you will need to know and basic colour combinations too – red on green?  too many fonts not from the same family? serif or san serif?

IMAGE COMPOSITION & PAGE LAYOUT

  • Think about composition and how the eye moves around the page.
  • How does the image integrate with the design elements on the page?

Follow these basic rules and you won’t go too far wrong.

Media Ecology – Social Media – the pros and cons and THE DEMO + THE TWITTER TIRADE

Facebook is one of the major players in the world of Social Media.  They have changed society and impacted hugely on how audiences and media creators interact and how news, views, information, entertainment is distributed.

However, as a hugely influential company, they have responsibilities to society too.

The founders of Facebook had the mission statement to…

‘Move Fast and Break Things’.

Now that the genie is out of the bottle, should they be saying

‘Move Fast and Fix Things’.

How does it fit within our study of Media Ecology?

Facebook and Instagram have recently made a decision to ‘hide’ likes from posts.

  • Do you think this is a good idea?
  • What was the original purpose of the ‘likes’?
  • How has it been abused and manipulated and by whom?
  • In your own personal experience, how do you view likes or ‘response’ emojis?
  • Do you feel a sense of obligation to ‘like’ photos?

With your partner, create 2 placards that you could carry in a march designed to tackle the issue of Facebook/social media in our online age.  One will be pro social media platforms and one should be anti-social media platforms.

You will have to present and explain your placard and slogan to the class. Be prepared to explain the slogan and the reasoning behind it. Having some facts and stats will help your cause.

Next week we will be taking these placards and finding case studies, evidence, proof, facts and stats to back up your ideas.  This will all be really evidence for your Media Ecology question in the exam.

An Interesting Aside

LESSON 2

Now that you completed your placards, decide on which one of you is going to be pro social media and which one is going to be con.

Using your placard as inspiration you must now as an individual do some research:

  • Find an interesting article, news story, feature, interview, piece of research that includes some facts, stats, case studies, news that could back up your placard’s slogan.  In the exam you will always be expected to provide evidence to illustrate your ideas so this is one way of gathering some up to date and contemporary research to use in the exam.
  • In 140 characters (the old maximum for any Tweet), summarise the message you want to get across using powerful and persuasive language. Use the group moodboard that will be shared with you.
  • Embed, link, attach the article to the document for reference.
  • Add in an image of your placard to create an eye catching tweet.
  • You will then be expected to read/present your tweet to the class and sum up the contents of the article – in particular, citing a useful stat, fact, figures, case study to back up your Tweet.
  • Extension – add in a GIF/MEME if appropriate.
  • You have a week to complete this as independent study.

Here are some articles to get you going:

https://www.huffpost.com/entry/social-media-anxiety_n_1662224

Is Your Smartphone Making You Sick?

6 Positive Effects Social Media Sites Have on Society

7 Ways That Social Media is Affecting Us Positively

https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns

 

 

Introduction to Indesign

Lesson 1 

Serena will take us all through the basics of:

  • INDESIGN – how to create a poster template, place a photo, add text, change colours etc.
She has created a great page on the Faculty of Arts Website to support you with InDesign.

Make sure this the first place you look at for answers to your questions.

Lesson 2, 3, 4 and 5

  • You will be allocated a specific edition of the iconic music magazine, NME (New Musical Express).
  • The aim is to recreate the layout and to recap on the main conventional design features of a magazine cover.
  • Using Indesign – recreate/copy the cover you have been allocated.
  • Each of you will create your own version but you can work with your partner in terms of sharing ideas for fonts etc.
  • You do not need to find the exact photo – any one with a similar grouping of performers or artist will do or in fact you can add in a box with a cross through it if you really can’t find one that will do.
  • The main aim is that you have some fun with Indesign – find the right fonts, play with the sizing, kerning etc and do your best to lay out the cover with a conventional layout.
  • Here are some suggestions for cover photos – see the first slide for caveats on what you will and won’t be able to do with them but it might save you time trawling the web.
  • Exporting as a JPEG and a PDF, uploading  to your blog and save as final draft in IDD.

Lesson  6

  • Remember to introduce the content (your mock-up front page)
  • Reflect on what you have learnt – how to use Indesign and how magazines have conventional features and name them – masthead, cover lines, main cover star etc
  • Reflect on how you did – find 3 strengths and 3 weaknesses.  What did you do well and easily and what did you struggle with and will need to improve?
  • Set yourself some targets by finding @ 3 self help YouTube tutorials for any aspects of Indesign that you struggled with and embed the videos in your self assessment post.
  • Make sure you watch them in full this weekend in preparation for your own album poster design next week.
    • Link in the online tutorials that will help you improve your use of Indesign next week.

Here are some examples from last year:

 

Form & Conventions of a Magazine

The Design Elements of a Magazine Cover

KEY TERMS: Technical conventions, expectations, typicalities.

You need to learn the TERMINOLOGY to describe EXAMPLES of print design. You need these terms to:

  1. ANALYSE professional examples
  2. ANNOTATE ONE FOR technical conventions

Here is a film magazine with the main design elements labelled.

Now in pairs, photocopy one cover of one of the current music magazines onto A3 paper and annotate it with all the relevant design conventions labelled.

You will then take a good photo of it and upload it to your blog.

The D Drive – what is this and why?

It is absolutely essential that you now use the D Drive on the network to store your photographs and drafts.

This is because using the school system will mean it easily fills up and crashes and also it is often wiped.

The D Drive is our own magical enormous drive in the sky for Media and Film students and it has separate tentacles to all your own personal terminals.

Create a Folder in the D Drive and label it YOUR NAME MUSIC MAGAZINE.

This is now where all your drafts, photos, images, work should be stored.

Clearly you can still use google drive for your smaller resources – worksheets, single photos etc.

THE ISSUE WITH THE D DRIVE

Once your folder is in the D Drive – it is only available on that particular terminal.  This means though that if and when you are working in a group, your team can also access the work even if you are absent.

Contact Sheets – How to

Make sure ALL of your photos are in your D Drive in a folder marked Photos.

Open Adobe Bridge and Photoshop – in this instance go for the CS5 – the older versions

Bridge

  • Select the photos from the pictures folder
  • Tools – select Photoshop – select Contact Sheet

Photoshop

  • Contact Sheet should be displayed
  • Export as Quick Export PNG

Embed the Contact Sheet Full Size in your blog.

OR

PHOTOSHOP

FILE – AUTOMATE – CONTACT SHEE II – SELECT FILE AND WAIT

THEN SAVE AS A PNG OR A JPEG AND EMBED

Camera, Framing and Distance – all make meaning

TASK 1

In groups of @ 3, you must take at least 50 photos around school that attempt to tell a story – use distance, angle and framing to show how the camera can make meaning.  Use each other as models or props that are easily obtainable. Think too about MES – particular body language, facial expression, posture, proxemics and gesture but the camera work is your main story telling tool.

For example:

  • an extreme close up of a tear stained eyes could underline a character’s sadness and vulnerability.
  • an extreme long shot of a man standing alone on a deserted beach might portray his isolation and solitude.
  • a two shot of a two people, with one in the foreground looking away from the camera and the other slightly out of focus in the background could add an enigmatic, mysterious feel to the scene as well.

Remember to consider:

  • Angle – high, low, canted x 3, aerial
  • Distance – ECU, MS, LS, ELS x 3
  • Composition – rule of thirds, lead space and Depth of Field x 3

TASK 2 –

KEY TERMS:  DISTANCE, ANGLE, FRAMING, COMPOSITION, NARRATIVE, REPRESENT

Technical Camera Terms (blog post)

Upload the contact sheet to your blog and reflect on how you coped with the DSLR functions and how you achieved your goal of telling stories using a camera.  Always focus forward too – how will this approach to taking photographs help you with your own music magazine production?


TASK 3 –

KEY TERMS:  TECHNICAL TERM, DENOTATION, CONNOTATION, REPRESENT, NARRATIVE, IMAGE AND AN IDEA

The Camera Talks (blog post)

Each photo should then be uploaded to a moodboard of your choice (see suggestions below). You will then

  • #the technical term (#longshot#lowangle)
  • #the example/denotation (#manalone#teacherlookingcross)
  • #the analysis/connotation (#lonely#excited#leaving)

Try and get some special FX in too i.e. motion speed blur or DOF?

Use locations around the school (but be respectful and safe) i.e. from a high angle at the top of the stairs looking down at your subjects or a low angle looking up at your subject/frames/point of views, lead space looking wistfully out of a window at the sky?

MOODBOARD SUGGESTIONS:

  • google slide but this is a bit over used now so why not branch out?
  • gomoodboard.co (snip tool the board and save as jpeg, save and publish and copy the URL, link this URL to the jpeg in the post and ask the examiner to click on the image to see the analysis/hashtags).
  • canva.com
  • spark.adobe.com
  • goboard.com
DISTANCE
Image result for close up of tear stained eye
The close up of the tear stained eyes conveys a sense of sadness and vulnerability of the model.
ANGLE
Image result for high angle shot of a small child
The high angle shot of the small children  helps represent their weakness by reinforcing their small stature. The composition using the rule of 3rds also draws attention to their isolation as they sit firmly in the middle of the shot surrounded by foliage and no other humans.
COMPOSITION 
Image result for depth of field
The yellow snooker ball  is clearly the important object in this frame. Using depth of field, the other snooker ball is out of focus, present and yet not as important as the yellow one that signifying that the important focus of the photograph is the yellow number 1 ball.

Please click on the moodboard below to see how the comments on the meaning and composition of the shots have been compiled. Good luck. HAVE FUN!