Here are the resources for your timed textual analysis essay. These have also been sent to you via Google Classroom, where you should submit the essay and notes.
Textual Analysis Question
You will be shown an extract from Nashville a total of four times. During the first screening, you should not make notes; during the second, third and fourth screenings there will be an opportunity to make notes and there will be gaps in between for further note-taking.
Your notes should be made on a piece of paper, photographed and submitted alongside your essay or typed up into the template sent you earlier this week.
Extract: Nashville (Pilot, 2012, dir. Cutler)
Discuss the ways in which the extract constructs meaning through the following:
Now that you have revisited Digital Technologies and written an essay on it, you can use the remaining lessons this week to revisit the other areas of the Music Industry that you will need to have a handle on for the exam. To do this you should complete your…
These have been summarised for you in our whole class case study slide show
Take a copy of the whole class slideshow and slim it down to 12 case studies which you need to learn.
Re-read / Re-Watch Anima – Superb Case Study!
Listen to the Voicethread of the marketing 60″ case studies.
Review the material on the departmental blog (Exam Paper 1>The Music Industry)
If this is complete with about 12 case studies, you should have all you need to answer a question on the Music Industry. Remember, you can make the case studies work for you – not exactly ‘shoe horn’ them in, but they can all be used to evidence, illustrate a variety of key debates, discussions about audiences and institutions in the music industry.
Critical Reflection Final Submission
This should be copied into the blog as a new blog post.
You should include the following before the essay
Your full name
The brief in full
How do the elements of your production work together to create a sense of ‘branding’?
How did your research inform your products and the way they use or challenge conventions?
How do your products represent social groups or issues?
How do your products engage with the audience?
The essay should include the images (with captions). You should wrap the text around the images
All the section headings and questions in the body of the essay should be removed
You should make the following terms bold:
Golden Gregsons Submission
You should submit your final coursework products for nomination to one of the categories in the Media & Film Studies Awards
“Digital technologies have transformed the media world.” Discuss with reference to the media area you have studied.
In class you will recap on some key terminology related to the area of Digital technologies in the music industry:
Globalisation – the idea that the world is a small place now due to technologies and cultures, countries and religions are now without borders
Digitalisation – the process in which communication is now quicker and cheaper and has meant the world is one small market place
Democratisation – the idea that with digital technologies, the world has easier and more equal access to news, commodities, products and the ability to communicate
Converged Technology – the process by which multiple devices are now easily combined on one device to provide multiple functions.
Cross Media Convergence – different media platforms using each other to spread the word using an integrated advertising campaign
Web 2.0 – the web that is now interactive and fully open to producers and consumers interacting
Streaming/Download – how music is distributed and consumed in this digital age
Then find your 2020 Music Industry case study index that most of you completed in lockdown.
Revisit it and also the Music Industry case study that your class will have completed too.
Now, on this sheet – put your name down and briefly outline who you are going to present to the class in a 60 second, open mic fashion. This way, we won’t have repeat case studies.
Then using the following format, that you all used in the voicethread for the marketing case studies:
Outline the case study – Headline – what is it all about – ‘Sony rule the world!’
2 x key – facts, stats from the case study
1 x key significance – include key terms such as converged technology, cross media convergence, target audience, globalisation, democratisation, digitalisation, viral marketing, Web 2.0 and hook back to why this is linked to how digital technologies have transformed the music industry.
Present your 60″ open mic Digital technology in the music industry case study to the class. We will record them and then this will be a fabulous revision resource.
We will then use some of these ideas to prep for the music industry essay, you will start in class and complete at home.
By the time the exams come around, you will have been set and submitted an essay for every type of question that ‘could’ come up in the exam.
Whilst, the actual questions in the exam, might be worded slightly differently, the aim is that you should have a complete set of essay responses for the exams which will act as an essential revision resource.
However, if you do not have a complete set, then you will not have given yourself the best chance to practise writing a response to one of the questions that could come up. To maximise your chances therefore, you should make every effort to have at least one draft for all of the essays set and those who are determined to do well, will redraft them in response to the feedback from your teacher.
Once redrafted, you can then resubmit them so that your teacher can give you some final feedback/improved grade.
Many of the essays will be handwritten in class in timed conditions, so typing them up and submitting them online for electronic copies mean you can store them in your Media folders for easy and quick retrieval.
It makes every sense to keep on top of these essays and take the chance to improve on them. Just see the examples below. Just from looking at the colours it is easy to see which student gave themselves the best chance of success. The A Grade student redrafted and resubmitted until the page was ‘GREEN’. The C Grade student did not redraft and did not resubmit and often did not complete the essays at all. They were really disadvantaged in the centre assessed grades (exam).
RED – MISSING, GRADE D OR BELOW
ORANGE – GRADE C SO SHOULD REDRAFT AND RESUBMIT
GREEN – GRADE B OR ABOVE – CAN BE REDRAFTED BUT NO NEED TO RESUBMIT
WHITE – STILL TO DO OR PENDING
Good luck. Only you can make this happen.
It’s all happening in Classroom!
The assignment will be set in classroom and you will have an individual copy made for you by your teacher. You should fill this in during discussion with your teacher over the next few week. They will also have your candidate numbers.
A promotion package for the release of an album, to include a music video (major task), together with a social media page for the band and a digipak for the album’s release (minor tasks).
It is important to note from the beginning that you are not making a digipack and social media page to advertise your music video! You are launching a new album, which contains that song, but which also contains a number of other tracks.
So before you start planning the print and web elements of this promotional package. You need to be clear about the mission statement for the whole campaign. You must think more holistically about the album and create an integrated advertising campaign…
Your Marketing Strategy & Mission Statement
Who is your Audience? Revisit your audience profile from the music video.
Who they are (demographics)
What other media they consume and participate in.
What their values attitudes and beliefs (ideology / psychographics)
A Call to Action
How do you want the audience to engage with your star / album
How will they invest time and money in your star / album
Who are the competition?
Name three similar bands / artists.
What are the trends in album designs of similar stars / bands?
What does their website look like?
Your USP (Unique Selling Point)
Is your star already established or are trying to establish a new presence in the market?
What is your star image & how are you trying to innovate / develop that image?
Are you mixing up elements of different genres?
Are you trying to re-brand your star?
Are you emphasising the ordinary or extraordinary?
Remember according to Dyer meta narratives include both.
Your Mission Statement.
In 50 words or fewer write an agreed mission statement that includes the central idea that will unify your brand.
This will include ideas represented in your music video, but must also bring in a wider range of ideas that you will develop as you make a 3D Moodboard.
As a group, create a google slide (example) that addresses the various aspects and complete brief notes in response to the questions.
Then, complete the mission statement in production groups and copy it into your blog.
This blog post is essential for when you come to complete Creative Critical Reflection and have to address how ‘do the elements of your production work together to create a sense of ‘branding’?’
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