CCR2 (Audiences and Institutions) – Screencastify with flipsnack

How does your product engage with audiences and how would it be distributed as a real media text?


A screencastify commentary on how your magazine engages audience and how it might survive in a digital media world.

You must address the following questions:  (There is a template in Classroom for you to use.)

  1. Introduce your magazine, name, genre…
  2. Describe your brand values / mission statement?
    • How will your magazine be distinct from or similar to others?
  3. Who are your target audience?
    • Use Yougov, image and profile + other details FROM THE Young and Rubicam sheet below – tribewired etc.
  4. Why would that audience buy your magazine?
    • Link to Uses and Gratification or AIDA…You should have @ 8 different specific elements that address B and K ideas and AIDA’s elements.
  5. Who would you want to work with to distribute your magazine?
    • Which of the big magazine groups would you like to distribute your magazine?
    • How does your magazine fit with their existing publications?
  6. What sort of advertiser would you hope to attract?
    • Link to your two selected ads & explain.
  7. What strategies do you have for distribution? How will you link your print content with online content?
    • Refer to your Media Ecology essay where you have lots of ideas on how a traditional print version of your magazine would work and how a digital online version would work.
How can a print magazine survive in digital world?
    • Some answers & thoughts 
      1. Increasingly sensational celebrity gossip stories – Churnalism (cheap and easy)
      2. Freebies.
      3. Reduce cover price (free) & rely on ad sales.
      4. Link to enhanced digital content on website.
      5. Employ social media to promote our brand.
        • Audience participation & interaction (Uses and Gratification)
      6. Link digital content back to print, whet the audience’s appetite, require the audience to buy print version to get full details.
      7. Use a paywall for online content.

Making The CCR Presentation

Using your flipsnack magazine, record your voice over whilst flipping the pages as screencastify records your response.

  • You will need to use your Laptop with a built in mic to record this.
  • You should endeavor to ensure that you use the ‘pointer / pens tool’ when referring to elements of the magazine and ensure that you are turning the pages as and when appropriate.

Research for CCR2 (Media Distribution)

How does your product engage with audiences and how would it be distributed as a real media text?

There are a number of concepts that need to be addressed to answer this question fully.

  1. Who is you audience?
  2. How did you fulfil your audiences needs and expectations?
  3. What is meant by distribution?
  4. Who owns and controls magazine distribution
  5. How are real media texts distributed in the online age?


You must define and describe your audience in these ways.

  1. Demographics and Psychographics – audience segmentation
  2. You should also use your Yougov findings to explain what other media texts they consume as well as other information.

Uses & Gratification

  1. You should link specific elements of your magazine (contents, bands, representation, language, design (fonts / graphics) to specific uses and gratifications that you think your audience have.  Refer to Blumler and Katz’ ideas and also AIDA:
    1. Attention
    2. Interest
    3. Desire
    4. Action


  1. Complete this work sheet in order to explore magazine ownership & distribution.
  2. Read the three articles below (also in the work sheet) in groups in order to research the business of magazine distribution and the challenges created by the internet & social media.

Research Articles

Institutional (Distribution) Issues

  • Audiences expect to get their media for ‘free’
  • The younger audience don’t like to read.
  • Quality (factual) journalism is expensive and so is traditional print and distribution.
  • However, it’s hard to make money out of online content.
    • Most of it goes to FB & Google, leaving everyone else scrabbling for the scraps.
  • Exclusives remain ‘exclusive’ for about 10 seconds before it’s all over social media.
  • How do you square this circle?

CCR 4 – So… How did you integrate technologies (software, hardware and online) in this project?


Create an info-graphic using Picktochart using stills from your music magazine, and screen shots of the skill/technology being used.

You must comment on how the various examples of software, hardware and online technologies were integrated…used/applied/implemented in the production process and/or impacted on the final outcomes of the product .

The most important aspect of the commentary is that you specifically say how the technology impacted on your development of the project in the following five stages:

  1. Research & Planning
  2. Production
  3. Post Production
  4. Evaluation & Feedback
  5. Presentation

Much of the work for this question has already been done in your design skills posts so use the screen shots and examples and use your reflection as the script.  Do not reinvent the wheel!

Choose 3 examples of each (hardware, software and online) for each of the 5 stages of production. Make sure you include all stages of the production process i.e. research/planning, production, post production and evaluation/feedback. 

Example of technology you used include:

  • Cameras (DLSR and Point and Shoot) – production
  • Lighting and Flash Equipment – production
  • I-phones
  • Flash Kit in the Studio
  • Photoshop – post production
  • Indesign – post production
Websites & online technology could include:
  • Edublogs (WordPress) – evaluation
  • YouTube – research, planning
  • Twitter/Facebook/WhatsApp – production, feedback
  • Pinterest/Canva – research, planning
  • VoiceThread/Screen Castify/Prezi – research, planning, evaluation
  • Google Forms – research, evaluation
  • Online Tutorials – production, post production

  • You should be specific about how you employed the technology. Describe what you were able to achieve creatively & organisationally with these various technologies, such as…
    • Researching conventions in professional media texts
    • Gathering inspiration & sharing ideas
    • Production planning / inspiration
    • Production organisation & group communication / collaboration
    • Production techniques (Framing, camera movement, backdrops, lighting…)
    • Using filters & image control for representing brand / star
    • Using brushes and filters for reflecting the genre of the music
    • Colour Correction
    • Layering images / using opacity / blending
    • Converting / compressing files for different use (DVD, Online, Print)
    • Uploading and embedding media
    • Audience feedback
    • Tracking & recording progress

Avoid throw away comments such as…

  • …the technology made it more professional! 
  • …the technology made it more attractive!
  • ….the technology helped make it more aesthetically pleasing!

List of media technologies used and useful buzz words to include in your analysis

Please do not simply use logos / generic images, rather use images of you actively using the technology from your coursework blog (look at your blog design skills and CCR reflections).





Buzz words for your infographic…

You could copy and paste and then delete as you use them.

  • Use: implemented, applied, engaged, used, tested, signed up, explored, investigated, analysed, planned, gauge, delegated, integrated
  • Progression:  improve, extend, develop, enhanced, extenuate, analyse
  • Create/creativity: develop, design, map out, collate, draft, experiment, aesthetics, design, layout, conventional, adapt, tweak, alter, amend
  • Achieve: succeed, result, deliver, appropriate, win
  • Use the term CONVERGED TECHNOLOGY – i.e. the idea that one device can provide multiple / integrated functions.

Continue reading

CCR1 – How does my product use or challenge conventions and how does it represent social groups or issues?

How does my product use or challenge conventions and how does it represent social groups or issues?

This question is asking you to be a detective. There are two elements to this case:

  1. What are the clues in my magazine?
    • The clues are the conventions
  2. What meaning is suggested, implied or connoted through those clues?
    • The meaning is the representation.

We have done work on the conventions of magazine and you may need to revisit the lessons in the departmental blog blog and the important posts in your own. These will refresh you memory about the key concepts and terminology you need to use in the reflection.

The work we did on identifying conventions (clues) are in these posts:

The work we did on representation (values, attitudes & beliefs) are in these posts:

Task 1:

Identify all the (conventions) clues on your magazine pages by using the template in classroom.

You should complete this briefly and show to your teacher before completing the presentation to make sure you are on the right lines.

Task 2:

Present your ideas using EMAZE.

  1. Sign up to a free account
  2. Copy and rename this EMAZE template (see link below).
  4. Delete my instructions but keep in the headings and sub headings.

  1. Insert images in the presentation with examples from your own magazine (use the snipping tool).
  2. Annotate:
    1. The Convention usually applied, adopted, followed and did you use, develop and challenge it in your own production?
    2. Then describe the resulting representation using adjectives (find exciting ones!) for the impact that convention had on the product either in terms of how the artists or themes within the stories are represented.
  3. Make the presentation your own and delete all the instructions/change the colours etc etc.

Sign up with google, open create…click on this link and then duplicate. You should have your own copy to individualise and make your own.

Some blog posts, which may help:

CCR3 – How did your production skills develop throughout this project? – letter to prospective student

How did your production skills develop throughout this project?

You have reflected on your skills , just like Napoleon Dynamite

You have thought about and evidenced your production journey in Cambridge International A Level Media Studies and all of the reflection is in your blog – in Creative Critical Reflections (all the green posts in the league), Print Preliminary Tasks and Music Magazine.

Most of the work for this question has already been done! So…Hooray & Hoorah!

This CCR will require you to reflect on how far you have come this year. In particular it will require you to reflect on the production skills you have acquired and how they have helped you become a more skilled (both technically and creatively) media producer – such as photographer, Photoshop(er), designer and journalist….

Moreover, you have also learnt some valuable production skills that are easily transferable to other parts of your life, education and ultimately career:

  • Time management
  • Directing and Management
  • Communication & Collaboration
  • Writing skills
  • Research and Planning


You will write a letter to a future A Level Media Studies student in order to prepare them for what lies ahead. You need to advise them to learn from your experience and perhaps also your mistakes.  Your teacher will assist you in making a comprehensive list of what you might include.


Create a slideshow and create the following slides. Use the template one in classroom but make it your own!

  • An Introduction – Dear Future A Level Media Student etc
  • Technical Production Skills
  • Creative Production Skills
  • Transferable Skills
  • A sign off and good luck.


Develop each slide with screen shots, logos, photos and captions that add visually to your letter by illustrating your points. Much of this work has already been done in your blog so you have the examples & screenshots already.  Use your OWN images as opposed to google ones.   Save it as a pdf.


Recording your letter.

  • Open a Voicethread account
  • Import your presentation as a pdf.
  • Print out your letter notes/script.
  • Record your letter over the slides so that the commentary coincides with the visuals.
  • Save and embed on your blog.



You will need to use the comment box underneath each slide in order to make notes for your presentation.

Much of the content for this is already on your blog so just copy and paste it in initially and then edit to answer the question – which is the most important lesson learned in each moment of reflection.

Be sure not to make it a list – instead ensure each skill has an example attached to it and how that skill specifically impacted on the product – how it affected star image, or genre, or narrative, or the audience.  I need specific scenes, shots, frames, angles, fonts, colours etc and how that particular production skill impacted on them.  Remember, making the result ‘more professional’ is not enough – what do you mean by that? ALWAYS ADD IN A STORY, A FOR EXAMPLE, AN ANECDOTE.

Make it chatty, exciting and personal.  Submit to classroom for feedback before recording.


Contents Page – Draft 1 and feedback

Compare and contrast some real contents pages – what do you notice that is similar among them all?  Use the real magazines in class.

  • Editors hello
  • Page numbers
  • Hyperbole and superlatives in headlines
  • Images and word clues
  • Graphic illustrations and designs
  • Reminder of the magazine’s name and mission statement

It will also contain some photos that relate to the listed articles / features.

Example 1
Example 2
Example 3


Use some of the ideas in the Headline Grabbers post to craft some intriguing, exciting, captivating captions and cover lines.

Feedback Draft 2 Contents Page

Record on your phone, a peer giving you feedback on…have a conversation

  • How does the contents page work in tandem with the front cover?
    • Is the font/typeface consistent with the front cover?
    • What genre of music is the contents page featuring?
  • Describe the images of the stars using adjectives.
  • Which cover-lines tempt the audience to read on and which ones stand out and why?
  • How do the cover-lines reflect a music magazine? If they don’t,  which ones need to be adapted?
  • Which areas, aspects have distracting areas of integration of copy and images?
  • What aspects do you consider conventional or unconventional (page numbers, inserts, captions, catchy cover lines, editors comment?
  • Summarize and then act on their feedback with @ 3-5 specific targets to address.

Headline Grabbers – ideas for your cover lines, captions and contents page

Must use words for your headlines:

click on the image to see some exciting headline ideas
click on the image to see some exciting headline, caption ideas

AND REFLECT MORE ON YOUR POSTS – many of you are taking a quick and easy route out.  What’s New and What’s Next but start to really think about how your product looks and how it caters for your audience and fits the genre and conveys star image and also tells a ‘story’, conveys a narrative.  MORE PLEASE. Not essays but just more bullet points please.


The Double Paged Spread

What is a double page spread?

Quite simply, an article that takes up 2 pages and includes copy and photographs. It is usually the ‘centre’ two pages of a magazine and will usually feature the main cover star from the front cover. In other words, it is THE BIG STORY.

In the New Year, we will be focusing on the copy, headlines, captions and how to write the main feature for the double page spread. Writing well and in the right register for your audience is a skill all media communicators need to master.

In the meantime, mocking up and drafting your double page spread should be done before Christmas.

Here are some examples of music magazine double page spreads.



Here are some basic conventions, codes of how a double page spread usually appears.

  1. The image will go across the two pages or be on one with the writing on the other side.  Usually the photo goes on the left but not always.  The writing in a column will NEVER be split across the staple line!
  2. Stand first– this is an introduction to the article – it will sum up/precis what the article is all about and entice the reader to read on.
  3. Drop capital – it extends down 3 or 4 lines.  At the start of paragraphs the first letter is often much larger; makes reading easier and acts as navigation through the text.
  4. Quotes – can be controversial and used to break up the copy/text or act as a headline and could use a larger, stand out font.
  5. Headline – sometimes a quote from the interview with the artist. Often uses alliteration so that the headline stands out.
  6. The By Line – says who the article is by.
  7. Direct address – the model will often break the 4th wall.
  8. Columns usually 2 or 4 with equal guttering (spacing horizontally between paragraphs and vertically between columns).
  9. Colour scheme – continues with the brand, vibe of the other pages i.e. cover colour scheme.
  10. Page numbers and a little version of masthead or logo somewhere on the page.
  11.  Instead of full stop at the end of the article they use a small block or something to do with their logo/masthead (for example on NME they might have an ‘n’).
  12. Appropriate language/register to establish a relationship with the target audience.
  13. They may have a release date for album or a tour date.
  14. On the photo they usually have somewhere by it the name of the photographer.
  15. Questions to the artist from the interview will be in a different colour, and the name of person who asked the question.

Planning and Writing The Article

Task 1 – LANGUAGE ANALYSIS (Blog Post)

Choose one of the double page spread articles below:

  1. Biography 
  2. Intro to a long read.
  3. 10 Tips for Life
  4. Q&A
  5. New Band
  6. Album Reviews
  7. Interview

Use this document to help you unpick (analyse) the article and explore how the journalist is using language to create AIDA.

Your analysis should be between 350-400 words and should be typed into your blog along with a link to the article you’re analysing.


  1. Make a copy of this document, complete your notes and embed in your blog.
  2. Develop a hook for your article which outlines  your approach.

‘A hook’ is a treatment for an article. It usually is part of the pitch that a writer or journalist will make to their editor before they are given permission to spend time writing the article.

The hook must include:
  1. Who are you writing for?
  2. What is important to your audience?
  3. What news is currently trending?
  4. How are you going to start?

Here is the full article on hooks for magazine articles.

Write the blog post on your plans for the article called Article Idea Development

Preparation for writing the article

Choose one of the following tasks:

  • If it’s an interview you should develop a range of questions (and answers), which you can build into your article.
  • If it’s a review of an album or a gig, you should develop some details of the event and elements to review
  • If it’s a general article about a genre of music (10 Best…) you should do some research into the music and famous artists/albums.
  • If it’s a biography piece you need to invent 5-10 interesting life events of your star / band that the audience want to know about.

If your article does not fit into one of these discuss your planning ideas with your teacher.


  • Transfer your ideas from the template and then re-edit, re-craft into a completed article.
    • Read it out loud and record on a voice memo MP3 and embed into blog.
  • Submit for feedback from your teacher via classroom.
  • Summarise feedback and targets from the teacher and your own recording.
  • You can then redraft it for insertion into your DPS once designed.




DSLR Settings for Outside Portraits

Default DSLR Settings

  1. Shoot in Manual mode.
  2. ISO – low like 100-400 if possible,
    • Higher if a faster shutter speed is needed.
  3. Focus mode – auto-focus, set it to a single point and use shutter button to focus.
  4. Aperture – between f/2 and f/4 for a single subject (get the background out of focus) or f/5.6-f/8 for groups.
  5. Shutter speed – 1/200th handheld
  6. White balance – choose the appropriate preset for the lighting conditions