The Music Industry is a technology driven business. All kinds of digital technology is used in the process of production, distribution, marketing and exchange and exhibition of music.
But what exactly is Converged Technology? Have a go at this ‘game’ based on the old TV programme The Generation Game (as your parents/guardians – they will remember the Conveyor Belt game).
It will hopefully help embed to you exactly what Converged Technology is and how common place it is in your lives. Until digital technology allowed the convergence of technology, the landscape of production, distribution, marketing and exchange of music was very, very different. You live your lives using Converged Technology, but it is important to recognise just what a big part it plays in your lives.