Category: Music Magazine

KEY TERMS: Viral, guerilla, promotions, AIDA (attractive/attention, interest, desire and call to Action), marketing campaign, timeline, entertainment, information, social interaction, personal identity, teasers. Timing is an essential skill in building a marketing campaign. A good marketing campaign starts with teasers, publishes launch dates, offers sneak peeks, offers interactive experiences, builds the excitement through a seriesContinue reading Marketing Timeline and Strategy

KEY TERMS: brand, integrated advertising, promotion, audience, USP, mission statement, call to action, reject the text Remember the brief? “A promotion package for the release of an album, to include a music video (major task), together with a social media page for the band and a digipak for the album’s release (minor tasks).” It isContinue reading Digipak – Mission Statement and Marketing Strategy

In order to make the presentation of your pages aesthetically pleasing with the programme Flipsnack, you need another page. Whilst, you won’t be assessed or moderated for this page, it will fit well with evidencing how well you understand your target audience – an advertiser will not advertise in a magazine if the target audienceContinue reading The Adverts

Revisit the presentation on double page spread layouts and do some research of your own.  Here are two slides of some that we found. Find your photo – lay it out with columns for the article (2-3) Remember you can use place holder text  i’psum lorem’ to act as the text until the article is fullyContinue reading DPS – Layout tips and self assessment

Upload the contact sheets of the shoot. Introduce and reflect on the post: Where did you go? Why did it work? What could have been better? Choose @ 2 photos that you really like and embed them and reflect on why they work – think of star image, the genre, the narrative you are tryingContinue reading Location Shoot – contact sheets

YOU MUST ATTEND THIS ESSENTIAL MEETING. Also, are you SHOOT READY? PMA – do your models know what they are wearing? Props? Story telling? Locations – look at the photo albums – have an idea of where you are going to head for? Wrap up warm and we mean WARM – proper clothing and aContinue reading BRIEFING – BREAKTIME TODAY MONDAY 7 DECEMBER – ROOM 70

Your studio shoots were fairly conservative – good head shots were the money shots. However, on the 2nd shoot, as well as some standard mid and close ups, why not experiment and see if you can create some evocative and intriguing photos. Below is a presentation from one of the PEPs this year, who haveContinue reading 2nd shoot ideas – instagram influences