LEARNING INTENTION: TO UNDERSTAND THE INSTITUTIONAL CONTEXT AND HISTORY OF MUSIC VIDEOS.
A couple of videos about the history of music videos to put your own production into context. There was a time when music was only listened to on the radio, live in concert or watched on TV. Music videos, as you know them, are now an art form and medium in their own right – they make millions of pounds/dollars for the artists, producers and distributors involved. You can even do ‘degrees’ in music videos now.
MTV – 1982 – WAS A GAME CHANGER….IT BECAME ABOUT THE IMAGE, NOT JUST THE MUSIC.