Our penultimate draft is arguably the most important draft of them all as it is the final time that we will be able to gain feedback before the final product, and due to how imperative this draft is, our group wanted to really put audience members on the spot by showing them our unseen draft for their first impressions. We created what almost became a pitch, where we could gather targets and final tweaks before we finish our product altoghther. It was a great way of gathering feedback as we could really dig deep into what they felt about our music video, and pick their brains as first time viewers (the best people to ask considering EVERYONE who watches it will be in this position).

What Went Well?:

• The Newspaper animation was popular with the viewers, and will be kept.
• The intro ‘skit’ was well paced, and had a variety of shots.
• The foley sound of the cubicle door slamming was a great addition to the scene.
• Kris liked the close ups on the bass guitar.
• Sally agreed with our thoughts on the pace of the edit, it fit the swaying, jazzy calpyso aspects of the ska genre.
• Again, the viewers liked the close ups on Pete’s guitar – we will add more if possible.
• Louis blowing kisses at the camera had a visible shock value, and got the group talking. Animations are a great hit.
• They are also aesthetically pleasing, a great factor to encapsulate and intrigue our audiences.
• We got laughs out of the group, a key reaction. Blueprints are being fulfilled.
• Actors “really suit the star image that we are trying to create” – futher reiterated by the Mise En Scene as stated at the beginning by Sally.
• Kit asked if the black and white check seen in the iconography consistently through the video helped the ska genre, and the group replied positively. This is a fundamental part of the genre, and preferred reading is seen.
• As the video concludes, the narrative is tied together nicely and reaches a good climax.
• The action slows with the music, the matching to the beat created what seemed to be a very satisfactory reply.
• The parodies work as intertextual reference, and despite our worries of them reaching very niche audiences, the whole group said they got them, and they are great because they’re “trendy” and current.
• The video really emphasises its message. The group stated that they were made to think about what they had just seen, and Kris was in concurrance with us that it would make people laugh.

Targets:

• The Star Wars parody at the start needs to be more interesting. This could involve working with a third party sight to produce an authentic Star Wars intro. It also needs to be longer so it can read properly; another issue solved by the above solution.
• More transitions are to be added, as Leonie requested, and they need to be more interesting.
• Sally and Kris agreed that we should have more animations in places; the performance sections can be quite “bare”, and we definitely don’t want that to be an oppositional reading of the genre altogether.

We know exactly where to begin with the final stretch of post-production, and we are glad that have begun to iron out more negative parts of the video.