Our advert draft served as a visual interpretation of what it was we wanted to design. It gave us the opportunity to experiment and explore various fonts, framings, and edits that we wanted to do; all without the hassle of having to play around with these ideas on a computer and constantly save draft after draft. As a group, we struggled to determine what colour palette we intended to use, and as such, the mock up remained colourless. When it came to production, we decided to create that link between the digipak and the advert by having the background monochrome, so as to make the band stand out, and two tone fonts. We only used minimal colouring for effect, such as red and blue, just as we had done on the digipak; these things aren’t portrayed through our planning though, and were an after thought.

When we refer to our final product, it is clear just how influential the mock up was as it is practically identical to the lay out and design we finalised upon.